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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
Futurist Jim Carroll challenged lawn and landscape company leaders to consider where the industry is headed on Jan. 31 during Leaders Forum, presented by NALP and powered by Aspire,Ā at Guanacaste, Costa Rica. He pointed out that the future favors those who are fast, so it is important to understand what are the greatest challenges that […]
Attendees received powerful insights on the next few years ahead as well as leadership advice atĀ Leaders Forum, presented by NALP and powered by Aspire,Ā at Guanacaste, Costa Rica, on Jan. 30. One major aspect highlighted throughout the different presentations was the importance of people and the need to be nimble in the near future. Regulatory Updates […]
This information came from a session during the 2024 ELEVATE conference and expo. Donāt miss ELEVATE in Phoenix, Arizona, on Nov. 2-5, 2025. Growing your landscape business can sometimes feel like building a plane while flying it. This is why itās important to think about what you want your company to look like in five to 10 […]
Snow and ice can be incredibly fickle, and often, meteorologists will still be adjusting their predictions with mere hours before a winter storm hits. If your landscape company provides snow and ice management services, youāre well acquainted with being at the mercy of Mother Nature. Thankfully, there are a number of tech tools that can […]
If one of your New Yearās resolutions is to read more books, consider mixing in some business books as well. Many landscape company owners have found these types of books can provide them with valuable insights and concepts to implement in their own operations. These are some of the business books NALP members recommend checking […]
Imagine youāre trying to bake a cake, but you decide to pour the batter in the pan, and then you try to grease the pan. Itās an unmitigated disaster, obviously, and youād never do something like this because itās out of the proper order of operations. Yet many landscape crews are out completing jobs in […]
Role-playing with your sales team is an excellent tool to hone their skills and build more confidence. Yet this practice can easily go off the rails and become a waste of time if not executed effectively. āYouāre teaching your techs the proper way to handle different projects and using materials and fertilizers and weed control […]
You can put a ton of effort into your marketing efforts, but if you arenāt checking off the basics, this work can be for nothing without a strong foundation. This includes creating a quality website, leveraging Google and SEO and being responsive in a timely manner. āPeople will leave your website in less than two […]
Getting into the landscape industry was a happy accident for Meray Elofson. āIāve always been drawn to companies that are working towards something thatās bigger than themselves,ā Elofson says. āI think thatās a big reason why I stayed in tech as long as I did, even though itās crazy. I think as humans, we innately […]
Itās a new year, and with it comes a fresh start to lead your landscape company to new heights. To help guide you in your business decisions for the near future, weāve outlined a roadmap of where we think things are headed centered around some of the industryās hot topics. The Future of Artificial Intelligence […]
