The wait is finally over. Registration is now open for the landscape industry’s premier event, ELEVATE, presented by NALP and powered by Cat. This year, the national conference will be held in Phoenix, Arizona. ELEVATE is jam-packed with education opportunities from Nov. 2-5, 2025.
Main Stage Sessions
ELEVATE’s Main Stage sessions feature inspiring keynote speakers and are designed to bring all conference attendees together for shared, impactful moments.
Kicking things off on Monday, Nov. 3, for the Opening Main Stage session is Kevin Brown. Brown spent the last 20 years of his corporate career as part of a leadership team that built the family business SERVPRO into the No. 1 franchise in their industry with annual revenues exceeding $2 billion.
A branding and culture expert and author of The Hero Effect, Brown will blend his business insight, personal experience, and passion for helping people into a message that will help attendees unlock their inner hero at work and in life.
Wrapping things up on Wednesday, Nov. 5, Ben Nemtin will deliver the Closing Main Stage session. Nemtin is the #1 New York Times bestselling author of What Do You Want to Do Before You Die? and The Bucket List Journal.
When Nemtin dropped out of school while struggling with depression, he created the world’s greatest bucket list with his three best friends. Every time they accomplished a dream of their own, they also helped a stranger accomplish their dream.
From playing basketball with President Obama to reuniting a father and son after 17 years, Nemtin’s message of radical possibility has inspired millions to unlock their true potential.
Education Sessions
ELEVATE also offers more than 30 concurrent education sessions that provide attendees the opportunity to delve into these education tracks listed below:
- Leadership & Management: Unlock Your Organization’s Full Potential
- Technology & Innovation: Powering Growth & Resilience
- Human Resources, Recruitment & Retention: Attract, Develop, and Keep Top Talent
- Sales & Marketing: Drive Growth and Acquire High-Value Clients
- Finance & Accounting: Master Your Numbers, Maximize Your Profits
- Operations, Safety & Risk Management: Protecting Your People, Profits, and Future
- Sustainability: Innovation for Environmental and Economic Value
- Grow Your Business: Unlock Your Landscape Company’s Growth Potential
Attendees can connect with their peers in these intimate, focused settings and select the sessions that align with their interests and professional goals.
Campfire Conversations
Campfire Conversations are smaller, informal gatherings held on the ELEVATE Expo tradeshow floor, designed to foster open dialogue and storytelling. This year, there will be 12 different Campfire Conversations where participants can share experiences, ask questions, and engage in meaningful conversations.
Below are some of the topics you can join.
- Mentoring the Next Generation of Women in the Green Industry
- Are You in the Way of Your People?
- How Partnering with Higher Education Can Benefit Your Business
- Bridging the Gaps to Reduce Workplace Injuries
Roundtable Discussions
There are also a number of roundtable-style discussions. This includes the ever-popular, ticketed Breakfast with Champions to the brand-new role-based discussions.
Breakfast with Champions will take place on Tuesday, Nov. 4. Each table focuses on a topic chosen by the facilitator, creating an opportunity for meaningful conversation, idea sharing, and peer-to-peer learning in an informal breakfast setting.
Let’s Talk Shop, a roundtable discussion first introduced last year, is returning and will be held on Tuesday, Nov. 4. This specialty-based discussion time allows attendees to share experiences, explore challenges, and exchange practical insights from their specific specialty including lawn care, design/build, commercial landscape maintenance, residential landscape maintenance and irrigation.
Additionally, for the first time, participants can also meet with peers who share similar roles. These role-based discussions will take place on Monday, Nov. 3. Some of the roles that tables will be broken up by include:
- C-Suite Executive
- Regional/Branch Manager
- HR/Recruiting Professional
- Finance/Accounting/IT Professional
- Sales/Marketing/Customer Service Professional
- Education/Training Professional
- Crew Leader/Supervisor/Account Manager/Project Manager
- Designer/Landscape Architect/Estimator
- Asset Management Professional (fleet, equipment, nursery, etc.)
This is a valuable opportunity to connect, exchange insights, and learn from professionals who face similar challenges and opportunities directly relevant to your day-to-day responsibilities and business goals.
NALP Women’s Forum
Additionally, on Sunday, Nov. 2, the NALP Women’s Forum will take place. This ticketed pre-ELEVATE event is designed for women in the green industry and provides an opportunity to grow your network and advance your career in a supportive and inclusive environment. All genders are welcome to attend this event.
Keynote speaker Erin Stafford, social psychologist and best-selling author of The Type A Trap: Five Mindset Shifts to Beat Burnout and Transform Your Life, will present “Burn Bright, Not Out: The Blueprint for Leaders and Teams to be Unstoppable.”
Stafford will provide actionable insights on how teams can move beyond hustle culture and embrace strategies that drive exceptional results without burning out.
Women’s Forum will also feature a panel on women across the industry who are breaking barriers and building community.
Panelists will discuss how women are shaping the future of the industry by sharing resources, championing innovation, and building networks of mutual support. You will leave inspired and equipped with ideas to drive change, uplift others, and help build a more inclusive and equitable future for all.
Don’t miss ELEVATE in Phoenix, Arizona, on Nov. 2-5, 2025. Register now!
