Trends and Technology Archives - Page 5 of 28 - The Edge from the National Association of Landscape Professionals

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Trends and Technology

AI Trailblazers: How Landscape Pros Are Increasing Their Efficiency

People remember the trailblazers. The ones who were brave enough to go out on a limb and try something no one else was quite confident in yet. Implementing artificial intelligence in meaningful ways is one of those unknowns that only a minority of landscape companies are currently exploring. In a survey conducted by Aspire, over […]

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Peer Perspectives: Driving True Adoption When Implementing New Technology

Change can be daunting. When it comes in the form of new technology, it can be even more challenging if you aren’t rolling it out in a compelling manner. After all, adding on a new platform, software or app is only effective if your team is actually using it. ā€œIfĀ youĀ focus onĀ theĀ who and how, the what […]

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Boosting Your Business: The Keys to Maximizing Your CRM Usage

What gets measured can be maximized. If your business lacks true visibility into your sales pipeline, it’s much harder to know where your team can improve. This is where customer relationship management (CRM) software comes in. This tool can help with streamlining your sales process, tracking customer communication and improving your overall efficiency. However, simply […]

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Building Your Team: Transforming the Talent Game with Digital Recruiting Strategies

If you aren’t utilizing digital recruiting methods in your business, you might as well be trying to play basketball with one hand tied behind your back. In today’s competitive job market, you need to tap into every advantage available. ā€œThe days of paper applications and reliance of prospective employees walking through the door are numbered,ā€ […]

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AI Recruiting Tools to Explore

While most people only think of ChatGPT when they think of AI platforms, there are numerous AI tools that can be employed to help with your recruiting efforts. Tito Caceres, managing director of Bloom Talent Solutions, based in Miami, Florida, shares some of the various apps available. AI Agents for Sourcing Moonhub, Tech1M, HireEZ, and […]

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Protecting Your Business: Technology Tools to Increase Safety

Technology is frequently implemented to boost speed and efficiency, but it can also impact your team’s overall safety. Some of these tools are becoming more commonplace, while others are more recent introductions. As you consider ways to strengthen your safety measures, don’t forget to look at different ways technology can be integrated as well. AI […]

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Innovator Series: Gassib Landscape Design Goes “Full Throttle: Into MX Fuelā„¢ Battery-Powered Equipment To Save Time and Costs on the Job Site

When Ben Gassib entered the construction business more than two decades ago, his motivation was one that a young person of any era could easily relate to. ā€œI was a big skier,ā€ he laughs, ā€œAnd back then, you could take winters off.ā€ Twenty-some years later, Gassib has long abandoned thoughts of open-ended winter skiing vacations. […]

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Six Common Pitfalls to Avoid When Implementing New Technology

Some lessons you have to learn the hard way, but how you implement new technology should not be one of those trials by fire. Technological advancements can take your landscape company to the next level. You can smooth your rollout process by avoiding some of these common missteps and oversights. Rushing the Process If you […]

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Digging Into Data: How Reports Lead to Actionable Insights

Your business management software provides powerful data that can have a positive impact on your operations if you’re looking at the right reports.   ā€œWe’re able to measure and say, ā€˜Well, hey, here’s how we should be performing,ā€™ā€ says John Richter, owner of Richter Landscape Company, based in Birmingham, Alabama, who uses BOSS Software. ā€œAre […]

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Elevate Your Digital Ads with Location-Based Ad Technology Ā Ā 

Every dollar counts in your marketing budget and technology like geotargeting and geofencing can seem like a no-brainer for getting in front of your target audience. However, geotargeting and geofencing are fairly complicated tactics if you don’t understand them. ā€œDon’t try to do it all yourself,ā€ says Katy Doss, founder and CEO of Script Marketing. ā€œThis […]

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