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Technology is frequently implemented to boost speed and efficiency, but it can also impact your teamās overall safety. Some of these tools are becoming more commonplace, while others are more recent introductions. As you consider ways to strengthen your safety measures, donāt forget to look at different ways technology can be integrated as well. AI […]
When Ben Gassib entered the construction business more than two decades ago, his motivation was one that a young person of any era could easily relate to. āI was a big skier,ā he laughs, āAnd back then, you could take winters off.ā Twenty-some years later, Gassib has long abandoned thoughts of open-ended winter skiing vacations. […]
Some lessons you have to learn the hard way, but how you implement new technology should not be one of those trials by fire. Technological advancements can take your landscape company to the next level. You can smooth your rollout process by avoiding some of these common missteps and oversights. Rushing the Process If you […]
Your business management software provides powerful data that can have a positive impact on your operations if youāre looking at the right reports. āWe’re able to measure and say, āWell, hey, here’s how we should be performing,āā says John Richter, owner of Richter Landscape Company, based in Birmingham, Alabama, who uses BOSS Software. āAre […]
Every dollar counts in your marketing budget and technology like geotargeting and geofencing can seem like a no-brainer for getting in front of your target audience. However, geotargeting and geofencing are fairly complicated tactics if you donāt understand them. āDonāt try to do it all yourself,ā says Katy Doss, founder and CEO of Script Marketing. āThis […]
One of the newer tools on the scene when it comes to digital recruiting is AI and its automation capabilities. āAI is especially useful right now for content-related tasks ā like drafting job ads or writing candidate outreach messages,ā says Carlos del Pozo, CEO of Team Engine, based in Boulder, Colorado. āItās also good at […]
For many, recruiting employees is a never-ending challenge. From a low response rate to poor candidates applying, it can be frustrating, to say the least. However, reviewing your current practices can reveal areas for improvement and, in turn, boost your recruitment pipeline. Episodic Recruiting The cardinal mistake of poor digital recruiting is only bothering to […]
Only a small percentage of landscape companies are currently utilizing AI, even though the vast majority says it is one of the biggest areas of opportunity in the industry. Joel Northrup, founder and CEO of Deep Lawn, based in Austin, Texas, says AI can help with many aspects of the business like analyzing data, professionalizing […]
In the past, consumers viewed sustainability as a ānice-to-haveā trait of the companies they purchased from, but this perception has shifted over the past few years. According to PwCās 2024 Voice of the Consumer Survey, consumers are willing to pay 9.7% more on average for sustainable products and services, despite concerns about the cost of […]
The World Economic Forum released the Future of Jobs Report 2025, which examines how macrotrends such as technology and the green transition are impacting jobs and skills. One of the most transformative trends has been broadening digital access. 60% of the surveyed employers expect it to transform their business by 2030. Artificial intelligence and information […]
