We recently updated our Privacy Policy. By continuing to use this website, you acknowledge that our revised Privacy Policy applies.
Your business management software provides powerful data that can have a positive impact on your operations if you’re looking at the right reports. “We’re able to measure and say, ‘Well, hey, here’s how we should be performing,’” says John Richter, owner of Richter Landscape Company, based in Birmingham, Alabama, who uses BOSS Software. “Are […]
Every dollar counts in your marketing budget and technology like geotargeting and geofencing can seem like a no-brainer for getting in front of your target audience. However, geotargeting and geofencing are fairly complicated tactics if you don’t understand them. “Don’t try to do it all yourself,” says Katy Doss, founder and CEO of Script Marketing. “This […]
One of the newer tools on the scene when it comes to digital recruiting is AI and its automation capabilities. “AI is especially useful right now for content-related tasks — like drafting job ads or writing candidate outreach messages,” says Carlos del Pozo, CEO of Team Engine, based in Boulder, Colorado. “It’s also good at […]
For many, recruiting employees is a never-ending challenge. From a low response rate to poor candidates applying, it can be frustrating, to say the least. However, reviewing your current practices can reveal areas for improvement and, in turn, boost your recruitment pipeline. Episodic Recruiting The cardinal mistake of poor digital recruiting is only bothering to […]
Only a small percentage of landscape companies are currently utilizing AI, even though the vast majority says it is one of the biggest areas of opportunity in the industry. Joel Northrup, founder and CEO of Deep Lawn, based in Austin, Texas, says AI can help with many aspects of the business like analyzing data, professionalizing […]
In the past, consumers viewed sustainability as a “nice-to-have” trait of the companies they purchased from, but this perception has shifted over the past few years. According to PwC’s 2024 Voice of the Consumer Survey, consumers are willing to pay 9.7% more on average for sustainable products and services, despite concerns about the cost of […]
The World Economic Forum released the Future of Jobs Report 2025, which examines how macrotrends such as technology and the green transition are impacting jobs and skills. One of the most transformative trends has been broadening digital access. 60% of the surveyed employers expect it to transform their business by 2030. Artificial intelligence and information […]
The transition from gas to battery-powered equipment is a complex process. It requires rethinking a lot of your processes and determining the right charging setup to ensure your crews have enough power to get through the day. “No two days are exactly alike, and factors like job type, site conditions, and charging accessibility all influence […]
Gone are the days of sales simply flooding in as customers sought out lawn care and landscape services. As sales become more of a time-intensive effort, staying in front of your leads is critical. This is where email automation can provide significant wins for your organization. Segmented, personalized campaigns have been shown to drive a […]
Like any other groundbreaking innovation, leaders in every industry have been encouraged to tap into artificial intelligence and integrate it into their business. However, if you haven’t really dipped your toe in the AI pool, you may be completely at a loss for where to even start. Or, perhaps you dabbled with ChatGPT a few […]
