Trends and Technology Archives - Page 6 of 28 - The Edge from the National Association of Landscape Professionals

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Trends and Technology

Leveraging AI for Talent Acquisition Without Losing The Human Touch

One of the newer tools on the scene when it comes to digital recruiting is AI and its automation capabilities. ā€œAI is especially useful right now for content-related tasks — like drafting job ads or writing candidate outreach messages,ā€ says Carlos del Pozo, CEO of Team Engine, based in Boulder, Colorado. ā€œIt’s also good at […]

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Are You Guilty of These Common Mistakes of Digital Recruiting?

For many, recruiting employees is a never-ending challenge. From a low response rate to poor candidates applying, it can be frustrating, to say the least. However, reviewing your current practices can reveal areas for improvement and, in turn, boost your recruitment pipeline. Episodic Recruiting The cardinal mistake of poor digital recruiting is only bothering to […]

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Finding a Balance: Tapping Into AI Without Sacrificing Human Connection

Only a small percentage of landscape companies are currently utilizing AI, even though the vast majority says it is one of the biggest areas of opportunity in the industry. Joel Northrup, founder and CEO of Deep Lawn, based in Austin, Texas, says AI can help with many aspects of the business like analyzing data, professionalizing […]

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Sustainability: Eco-Friendly Changes That Are Good for Your Business and the Planet

In the past, consumers viewed sustainability as a ā€œnice-to-haveā€ trait of the companies they purchased from, but this perception has shifted over the past few years. According to PwC’s 2024 Voice of the Consumer Survey, consumers are willing to pay 9.7% more on average for sustainable products and services, despite concerns about the cost of […]

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The Future of Jobs Report 2025 Highlights AI and Green Transition’s Impact on Roles

The World Economic Forum released the Future of Jobs Report 2025, which examines how macrotrends such as technology and the green transition are impacting jobs and skills. One of the most transformative trends has been broadening digital access. 60% of the surveyed employers expect it to transform their business by 2030. Artificial intelligence and information […]

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The Nuances of Battery Power: Key Features to Consider When Transitioning

The transition from gas to battery-powered equipment is a complex process. It requires rethinking a lot of your processes and determining the right charging setup to ensure your crews have enough power to get through the day. ā€œNo two days are exactly alike, and factors like job type, site conditions, and charging accessibility all influence […]

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Utilizing Email Automation in Your Sales Pipeline

Gone are the days of sales simply flooding in as customers sought out lawn care and landscape services. As sales become more of a time-intensive effort, staying in front of your leads is critical. This is where email automation can provide significant wins for your organization. Segmented, personalized campaigns have been shown to drive a […]

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The Power of Prompts: Maximizing the Effectiveness of Your AI Usage

Like any other groundbreaking innovation, leaders in every industry have been encouraged to tap into artificial intelligence and integrate it into their business. However, if you haven’t really dipped your toe in the AI pool, you may be completely at a loss for where to even start. Or, perhaps you dabbled with ChatGPT a few […]

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Transform Landscape Design with AI in Vectorworks

Sponsored content by Vectorworks Landscape design is increasingly progressing, and technology’s role in streamlining workflows and enhancing creativity has taken center stage. One of the most notable innovations in this space is artificial intelligence (AI), transforming how professionals design, visualize, and present landscape projects. In Vectorworks, the AI Visualizer is more than just an image […]

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Designing Dog Parks: Essential Features for a Pawsome Play Area

People love their canine companions and as a result, there is an increased demand for pet-friendly amenities in multifamily housing, HOAs, and municipal parks. James Kole, DC branch manager with Level Green Landscaping, based in Upper Marlboro, Maryland, notes that during the pandemic, more people adopted pets, requiring more amenity spaces in high-density urban areas. […]

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