Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 67 of 188

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

The Davey Tree Expert Company Invests in Their Employees with SEED Campus

The Davey Tree Expert Company is committed to scientifically-based horticulture and environmental services, and to help with that, they are currently constructing the Davey Tree SEED (Science, Employee Education and Development) Campus in Kent, Ohio. This 170+ acre property formerly housed Oak Knolls golf course and Franklin Elementary School on State Route 43. It will […]

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Staying Ahead of the Curve

There are numerous elements of the lawn and landscape business that are out of your control, but how ambitious you are when it comes to innovation is one aspect that you can manage. Monitoring what new products and software are available, what the economy is doing and what future sustainable practices to implement can all […]

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Recruiting Strategies: Getting Back to Basics

While thinking outside the box is always a good idea when it comes to recruiting, it’s also important to make sure you’re not overlooking or underestimating the value of some of the recruiting basics. If you’re struggling with recruiting, review some of these tried-and-true practices to see if you’ve missed an opportunity for improvement.   […]

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Boosting Your Business: The Art of Transitioning Your Customer Base

While you may have started out serving residential clients, at some point, you might decide to focus on commercial properties moving forward. There’s no set company size or length of years of operation that determines when to make this type of transition, nor is it mandatory to make it at all. However, numerous lawn and […]

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Talking with Titans: Richard Sperber

Richard Sperber is the executive chairman of Sperber Landscape Cos. He started in the industry working for his father’s company, ValleyCrest Landscape Cos. Sperber took on leadership of ValleyCrest in 2001 and grew it to more than 100 worldwide locations. He merged the company with The Brickman Group in 2014 to form BrightView. After a […]

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Peer Perspectives: Inside All-Electric Landscape Maintenance Operations

Between regulations, customer preferences and a desire to reduce emissions, there are numerous reasons to consider adding electric equipment to your fleets. But some companies aren’t just thinking about it; they’re going all in. Why Do It? ā€œFor me, it was really just ease of use,ā€ says Daniel Cienfuegos, co-owner of Electrawn, LLC, based in […]

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Cultivating Unity: Navigating Growth While Preserving Organizational Identity

Whether you are growing organically, through mergers and acquisitions or a mixture of both, scaling your culture with your team is critical. This task can be challenging as you work to accommodate a larger workforce with multiple locations as communication breakdowns can lead to misunderstandings, misalignment, and a lack of cohesion. ā€œConsistency across the board, […]

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Host School BYU – Provo Wins 48th National Collegiate Landscape Competition

NALP CEO Britt Wood summed up the 48th National Collegiate Landscape Competition, presented by NALP and powered by STIHL, in one word: ā€œAwesome.ā€ During the closing ceremony on March 16, 2024, Wood thanked the host school, Brigham Young University – Provo, as well as the many industry partners, including elite partners Aspire, Caterpillar, Stanley Black […]

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Students’ Energy and Focus Stands Out During 48th National Collegiate Landscape Competition

Quiet focus radiated from the 650 students participating in 30 different competitive events at the 48th National Collegiate Landscape Competition, presented by NALP and powered by STIHL, hosted at BYU in Provo, Utah, on March 15. As they created landscape designs on computers, identified various plant species and navigated various obstacle courses with machinery, students […]

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Team Building: Overcoming Concerns About Adopting Cultural Fit Hiring

If you ask a lawn or landscape company owner some of their keys to successfully retaining their employees, hiring for cultural fits is typically among their advice. ā€œThat’s well and good for them,ā€ you might think. ā€œI don’t have that luxury.ā€ Edward Coady, CEO of Mainely Grass, based in Bedford, New Hampshire, says they started […]

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