personal brand Archives - The Edge from the National Association of Landscape Professionals

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personal brand

How to Build and Educate Others About Your Personal Brand

Building your personal brand comes down to telling your story. ā€œEach person has a story to tell,ā€ says Jacob Hong, senior vice president of Woodlawns Landscape Company, Inc., based in Mundelein, Illinois. ā€œYou are 1-30 years ahead of someone. Share your experience and it will help someone out there.ā€ Ā  Your stories can include your […]

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The Importance of Building Your Personal Brand in the Landscape Industry

If you’re a young landscape business owner or starting out in the industry by working for other organizations, your personal brand is the basis of your career. ā€œIn today’s world, we buy from people we know and trust,ā€ says Jacob Hong, senior vice president of Woodlawns Landscape Company, Inc., based in Mundelein, Illinois. ā€œThe fastest […]

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