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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
Imagine youāre trying to bake a cake, but you decide to pour the batter in the pan, and then you try to grease the pan. Itās an unmitigated disaster, obviously, and youād never do something like this because itās out of the proper order of operations. Yet many landscape crews are out completing jobs in […]
Role-playing with your sales team is an excellent tool to hone their skills and build more confidence. Yet this practice can easily go off the rails and become a waste of time if not executed effectively. āYouāre teaching your techs the proper way to handle different projects and using materials and fertilizers and weed control […]
You can put a ton of effort into your marketing efforts, but if you arenāt checking off the basics, this work can be for nothing without a strong foundation. This includes creating a quality website, leveraging Google and SEO and being responsive in a timely manner. āPeople will leave your website in less than two […]
Getting into the landscape industry was a happy accident for Meray Elofson. āIāve always been drawn to companies that are working towards something thatās bigger than themselves,ā Elofson says. āI think thatās a big reason why I stayed in tech as long as I did, even though itās crazy. I think as humans, we innately […]
Itās a new year, and with it comes a fresh start to lead your landscape company to new heights. To help guide you in your business decisions for the near future, weāve outlined a roadmap of where we think things are headed centered around some of the industryās hot topics. The Future of Artificial Intelligence […]
When clients are counting on your team to clear snow so they can continue to operate without disruptions, it can be easy to assume those equipped with a plow wonāt be affected by the snow themselves. However, itās critical to prepare and protect your crews from these scenarios where they may become stranded or stuck […]
For some lawn and landscape companies, mergers and acquisitions are only considered once private equity is involved. Senske Services, based in Kennewick, Washington, completed between 17 and 20 lawn care and plant health acquisitions well before partnering with private equity firm GTCR. āMany of these acquisitions were smaller companies that approached us because their owners […]
Lee Edwards is the president and CEO of The Greenery, Inc., based on Hilton Head Island, South Carolina. The Greenery was founded in 1973 by Edwardsā parents, Ruthie and Berry Edwards. Edwards graduated from Tulane University in 1990 with a bachelorās degree in history and a minor in English. He returned to the family business […]
Skilled labor is hard to find, which is why many lawn and landscape companies opt to start from the ground up with their employees. Even when they do hire an employee with prior industry experience, it is still important to train them so theyāre on the same page. āTraining is a key ingredient in developing […]
Objections are something your sales team will face on a regular basis as landscape projects call for a significant investment. However, these can turn into lost sales if your sales staff doesnāt know how to address these common objections from customers properly. āAccording to data, 44% of salespeople give up after a single rejection, and […]
