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Getting into the landscape industry was a happy accident for Meray Elofson. “I’ve always been drawn to companies that are working towards something that’s bigger than themselves,” Elofson says. “I think that’s a big reason why I stayed in tech as long as I did, even though it’s crazy. I think as humans, we innately […]
It’s a new year, and with it comes a fresh start to lead your landscape company to new heights. To help guide you in your business decisions for the near future, we’ve outlined a roadmap of where we think things are headed centered around some of the industry’s hot topics. The Future of Artificial Intelligence […]
When clients are counting on your team to clear snow so they can continue to operate without disruptions, it can be easy to assume those equipped with a plow won’t be affected by the snow themselves. However, it’s critical to prepare and protect your crews from these scenarios where they may become stranded or stuck […]
For some lawn and landscape companies, mergers and acquisitions are only considered once private equity is involved. Senske Services, based in Kennewick, Washington, completed between 17 and 20 lawn care and plant health acquisitions well before partnering with private equity firm GTCR. “Many of these acquisitions were smaller companies that approached us because their owners […]
Lee Edwards is the president and CEO of The Greenery, Inc., based on Hilton Head Island, South Carolina. The Greenery was founded in 1973 by Edwards’ parents, Ruthie and Berry Edwards. Edwards graduated from Tulane University in 1990 with a bachelor’s degree in history and a minor in English. He returned to the family business […]
Skilled labor is hard to find, which is why many lawn and landscape companies opt to start from the ground up with their employees. Even when they do hire an employee with prior industry experience, it is still important to train them so they’re on the same page. “Training is a key ingredient in developing […]
In a span of six months, this landscape in Sioux Falls, South Dakota, was transformed into a stunning outdoor living area. The space had been underutilized and largely empty for years, prompting the homeowners to make a change. They called Weller Brothers Landscape Professionals, based in Sioux Falls, to make improvements, leading to a 2024 […]
Objections are something your sales team will face on a regular basis as landscape projects call for a significant investment. However, these can turn into lost sales if your sales staff doesn’t know how to address these common objections from customers properly. “According to data, 44% of salespeople give up after a single rejection, and […]
Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Since 2008, GreenWeaver Landscapes, based in Media, Pennsylvania, has had the mission of creating and maintaining beautiful, useful, and healthy landscapes for people and the planet. Jennifer Nichols, president of GreenWeaver Landscapes, says she grew up […]
Social media is one of the main pillars of marketing, but it can also be one of the most poorly executed prongs if you don’t have a good idea of what your goals are with it. “Without a strong social strategy, you’re working to capture existing search demand rather than also working to increase the […]
