Magazine Archives - Page 8 of 32 - The Edge from the National Association of Landscape Professionals

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The Edge Magazine

Crafting an Entertainment Oasis: Inside an Exceptional Backyard Pavilion

When an existing maintenance customer of Ground Works Land Design, based in Cleveland, Ohio, had a swimming pool initially installed, they didn’t consider the surrounding landscape. With four children and frequent guests over, they quickly realized they wanted to maximize their backyard with a large-scale entertainment space. They turned to Ground Works to help design […]

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Faces of the Industry: Meray Elofson

Getting into the landscape industry was a happy accident for Meray Elofson. ā€œI’ve always been drawn to companies that are working towards something that’s bigger than themselves,ā€ Elofson says. ā€œI think that’s a big reason why I stayed in tech as long as I did, even though it’s crazy. I think as humans, we innately […]

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A 4-Year Roadmap

It’s a new year, and with it comes a fresh start to lead your landscape company to new heights. To help guide you in your business decisions for the near future, we’ve outlined a roadmap of where we think things are headed centered around some of the industry’s hot topics. The Future of Artificial Intelligence […]

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Changing the Game: Senske Services Maintains Family Culture Through National Expansion

For some lawn and landscape companies, mergers and acquisitions are only considered once private equity is involved. Senske Services, based in Kennewick, Washington, completed between 17 and 20 lawn care and plant health acquisitions well before partnering with private equity firm GTCR. ā€œMany of these acquisitions were smaller companies that approached us because their owners […]

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Talking with Titans: Lee Edwards

Lee Edwards is the president and CEO of The Greenery, Inc., based on Hilton Head Island, South Carolina. The Greenery was founded in 1973 by Edwards’ parents, Ruthie and Berry Edwards. Edwards graduated from Tulane University in 1990 with a bachelor’s degree in history and a minor in English. He returned to the family business […]

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Engage, Train, Retain: Building a Skilled Workforce

Skilled labor is hard to find, which is why many lawn and landscape companies opt to start from the ground up with their employees. Even when they do hire an employee with prior industry experience, it is still important to train them so they’re on the same page. ā€œTraining is a key ingredient in developing […]

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Boosting Your Business: Mastering the Art of Overcoming Sales Objections

Objections are something your sales team will face on a regular basis as landscape projects call for a significant investment. However, these can turn into lost sales if your sales staff doesn’t know how to address these common objections from customers properly. ā€œAccording to data, 44% of salespeople give up after a single rejection, and […]

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Conquering Challenges: Transforming A Sloped Yard into a Party Paradise

Rossen Landscape, based in Great Falls, Virginia, was tasked with creating a space for major entertaining. The end result was a sleek, modern outdoor living space. On top of winning a Silver Award of Excellence for the overall project, Rossen Landscape also received an Exceptional Feature Award for the outdoor lighting complimenting the stonework. Previously, […]

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Debt Done Right: Finding the Right Balance Between Growth and Profit

Debt is a term that typically has a negative connotation. It can bring to mind collection companies and possibly even bankruptcy if it is allowed to get out of hand. However, debt can be a useful tool for growing your business when utilized properly. ā€œā€˜All debt is bad debt’ is a common misconception among people […]

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Reflections on the Year: 2024 In Review

As you lead your business, it’s easy to get caught up in what’s next and never pause to reflect on how far your organization has come. ā€œI do believe one should take some time to sit back and reflect on the accomplishments of a full year,ā€ says Andrew Ziehler, owner and CEO of Ziehler Lawn […]

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