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Tired of dealing with customers simply interested in your pricing and feeling like itās a race to the bottom against your competitors? Duane Cashin, founder and CEO of Cashin Sales, says the key to overcoming this is selling your company’s value during the discovery phase of the sales process. āIt lays the foundation for the […]
Social media is ubiquitous and probably something you use in your personal life to some degree, but is your business taking advantage of these platforms to tell your story? Social media is where your customers are and is a valuable avenue to build relationships and win over new customers. āSocial media provides landscape companies with […]
By Duane Cashin, owner of Cashin Sales Regardless of the number of sales representatives in your company, it is crucial to establish a systematic approach that allows you to monitor, measure, report, and evaluate their performance on a regular basis. It was a game changer for me when I was a sales manager, and I […]
When it comes to receiving reviews on the internet, it can be incredibly overwhelming to think about the proper way to handle each review, bad or good. Reviews can be posted through multiple platforms, including Yelp, Google, Facebook and more, which are all popular websites to visit and have a ton of visibility. So, how […]
Your sales team works hard to bring in quality clients who can provide meaningful cash flow to your company. Just like how you invest in new trucks and equipment for your field staff to operate successfully, donāt forget to evaluate how you can come alongside and aid your sales teamās efforts. Create a Demo Area […]
If your landscape company has decided to go with the salary plus commission pay structure, there are still a lot of variables to decide for your team. Some considerations include when commissions are paid out, how the commission is handled if a project goes over budget and if any additional bonuses should be awarded. How […]
When it comes to paying your sales team, itās a little bit of the Wild West out there. While itās common for your field crews to be paid hourly and your management team to be paid a salary, sales team members are in a class all their own. Thereās no one right or wrong way […]
Understanding both your clientsā desires and concerns is critical, not only to close a sale but to ensure you can create a landscape design theyāll ultimately be pleased with. Melding a coupleās different styles can be a challenge, but finding the balance between their budget and their wish list is another aspect you have to […]
Guest content by Ron McCabe, president of Everbearing Services Anyone who has been in the industry for any length of time will confirm that most companies have had an unprecedented influx of business over the last few years. I think that many of us are sensing a shift in the marketplace due to the massive […]
While clients disagreeing with one another is typically more of a high-drama feature youād see on a reality TV show, itās not impossible to encounter this sort of impasse with your own customers. So, how do you go about creating a landscape design both parties will love when their styles are night and day? Member […]
