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Your time is precious and the last thing you want to do is spend it pursuing potential customers who are not a good fit for your landscape company. Having a lead qualification process can help you manage the volume of requests you receive. It is better for your salespeople and your organization. Rebecca Snow, a […]
Chalet, based in Wilmette, Illinois, has been in business for 105 years. Yet they donāt let the companyās age keep their brand trapped in the past. āBrand is not just a name of the company, rather itās an experience that continues to be relevant to our customerās ever-changing needs,ā says Lawson Thalmann, e-commerce and technology […]
An overlooked or avoided revenue stream lawn and landscape professionals can consider adding to their business are government contracts. These include everything from military installations to roadside and highway maintenance. Landart Solutions, based in Fayetteville, North Carolina, has been pursuing federal government contracts since they started as a business 14 years ago. āWe have contracts […]
If someone says virtual reality (VR) or augmented reality (AR), you might assume the terms are interchangeable, but VR and AR are two different technologies with separate features. These two tools are additional methods to consider when it comes to presenting designs to your clients. Studies have shown that VR and AR presentations increase the […]
To blog or not to blog, that is the question. Adding a blog to your lawn or landscape companyās website can help establish your businessās authority as an expert, attract new customers and educate existing clients. However, a landscape blog requires work, focus and commitment before you can reap these benefits. Both Borst Landscape & […]
In the landscape industry, itās natural for things to slow down in the winter as clients think less about their outdoor spaces and bad weather in some areas of the country presents challenges. However, keeping your design pipeline full over the winter season is still possible. While it was more of a struggle to keep […]
Since the pandemic, customers are more willing to engage with brands over social and messaging channels. Itās also made them impatient and more likely to prioritize convenience over price. Check out some of the rising trends predicted for 2023 when it comes to customer service and marketing. Augment Customer Service with Chatbots According to the […]
To keep your lawn or landscape business running smoothly you need steady cash flow. One consideration to improve that cash flow is making bill payment for customers as easy as possible. While cash or check are still viable options, more companies are opting to include additional electronic payment methods. Depending on the size of your […]
This information came from a session during the 2022 ELEVATE conference and expo. Donāt miss the 2023 ELEVATE in Dallas on Sept. 10-13. Sales cannot be managed but leading sales activities and leading metrics can be. When you put effort into building an outstanding sales organization, you can create a sustainable competitive advantage and maintain your growth […]
Itās natural to want to grow your business, and frustrating when you are hitting a ceiling. Adding a franchise is one option to help overcome this issue and to scale your company up. āAdding a franchise will boost company revenue significantly if the owner follows the systems and policies in place,ā says Josh Wise, CEO […]
