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If you asked Tabitha Coker, director of sales and marketing for King Green, to define marketing, she’ll admit the term is broad and used too inconsistently for a simple definition. Coker has been with King Green since 2001, and over the years, their marketing efforts have expanded and evolved significantly. She says she realized […]
When you’re in the middle of installing a client’s landscape project, it can be a hassle when the customer decides to add on to the scope or make site changes to the job. Not only does it tend to throw off your scheduling, but it can create billing issues and additional paperwork. If this happens […]
If your client has cool-season grasses, fall is the best time to set your client’s spring lawn up for success with fertilization. This is the time when the grass is strengthening its roots so it can survive the winter. This service is the foundation of a successful turfgrass fertility program, so take the time to […]
It can be easy to settle for reactive sales, but this can also result in lower margins and a customer-controlled business. “To overcome these challenges, you must use a tactful approach that starts by driving the process with clear communication that highlights the value your company can bring,” says Alison Blobner, director of marketing and […]
The demand for landscape services has been growing consistently, and even in a normal season, you may struggle to make sure you return all the new and current customer calls. Having a solid phone strategy in place can help your business succeed long term. While business is booming right now, that doesn’t mean you should […]
When there are a number of competitors in your market who are charging similar prices for their landscape maintenance services, one way to retain your client base is through superior customer service. Because customer service has become such a nebulous business phrase, you might be at a loss as to how to provide anything out […]
Think of a skilled profession where you don’t have to pay a consultation fee. If you had trouble thinking of a field where this happens, it’s because it’s rare for people to give away their expertise for free. Yet it is a common practice for those who do offer design/build services to not charge for […]
Organic is quite the buzzword lately and customers may approach you about organic lawn care services when they are trying to be more organic in other aspects of their life as well. “I will say that organic to one customer might mean something different to another customer,” says Palmer Higgins, president of Mainely Grass, based […]
If you aren’t happy with your lawn care company’s current marketing and branding, remember you have to start somewhere. “Any downtime is a good opportunity to revisit the brand, but any major changes to the brand need to be thought out and done slowly,” says Vince Torchia, vice president of The Grow Group. “Constantly changing […]
Sponsored Content There is a famous story about one of the early branches of Weed Man in Canada – the franchisee owner hired a bunch of college grads to measure every yard in the city. With tens of thousands of lawns measured, he sent out personalized mailers that contained pricing information and grew to be […]
