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Your customers spend a significant amount of time on social media platforms, so itās natural to have a presence there as part of your marketing efforts. Taking the time to craft quality social media posts can make potential customers stop scrolling and consider contacting your landscape business. This calls for professional photos and videos that […]
If you mainly use your social media accounts to promote your landscape companyās service offerings, you could be missing out on a whole other genre of posts. Social media is intended to foster a sense of community and isnāt just another channel for traditional marketing efforts. Featuring your employeesā stories on your social media accounts […]
Itās 2024, and with the new year brings the opportunity for a fresh start. While there are a lot of unknowns for this year and elements out of your control, you can control who your landscape company is focused on. Taking the time to define your ideal client is extremely beneficial as you are able […]
The NALP Awards of Excellence provide an opportunity to recognize your teamās outstanding work on a national level and set your company apart from the competition. āThere is a sense of company and individual pride that goes along with awards,ā says Danny Stawowczyk, design sales associate for Live Green Landscape Associates, based in Reisterstown, Maryland. […]
If you pay for a bulk email platform, you definitely want to make sure youāre getting your moneyās worth from the service. Also making a point to stay in contact with your customer base regularly with help you stay top of mind. Types of Emails to Send 1. WelcomeItās always a good practice to send […]
There are a plethora of bulk email services to choose from when considering upping your email marketing efforts. If youāve decided to roll out a company newsletter for clients, want to set up automation for some of your customer communications, or are unhappy with your current email provider and thinking about switching, picking the right […]
This information came from a session during the 2023 ELEVATE conference and expo. Donāt miss ELEVATE in Charlotte, North Carolina, on Nov. 3-6, 2024. In an industry where there are numerous landscape design-build companies to choose from, one differentiator that can help win and generate future referrals is providing superior customer service. Choosing to develop a luxury, […]
Depending on your location, your landscaping business may be slower during the fall and winter months, but your customersā landscapes still need attention. One of the most important landscaping tasks during the cooler months is caring for trees. Customers often forget that trees need TLC, just like the rest of their landscapes. But you can […]
Because landscape and lawn care services are mostly discretional purchases and there is an abundance of choice when it comes to providers, itās critical you can persuade your client base to select you over other options. Your marketing efforts can be highly effective at influencing consumer behavior if you consider some of the main factors […]
Sometimes, there are certain aspects of your lawn care business you have in place because thatās simply how you operated when you first got started. One of those can be how you sell and offer your services. Depending on your core customer base, your current sales model may not be the most effective method anymore. […]
