Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 63 of 188

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

Building Your Team: Hiring a Full-Time Recruiter

If given the choice, would you rather your crew leader handle filing your taxes as part of their job or have a CPA do that? Similarly, asking different team members to put on a recruiting hat on top of their other responsibilities isn’t going to get you the best results. Sure, they might be able […]

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Safety Culture: Mitigating Tick and Mosquito Bites

Landscaping allows your team to enjoy being in the great outdoors, but it also increases the likelihood they’ll encounter pests like ticks and mosquitoes. These insects may carry bacteria, parasites or viruses, which is why it’s so important for your team to be aware of where they are more likely to appear, how to mitigate […]

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Talking with Titans: Carmine Schiavone

Carmine Schiavone is CEO of SavATree and is a member of its board of directors. Schiavone joined the company in 2020 and has more than 25 years of experience leading large, complex businesses in manufacturing, construction and field service-based enterprises. In his previous role, he led the multi-billion dollar North American fire protection installation and […]

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Protecting Your Business: Crafting Hiring Strategies for H-2B Visa Shortfalls

It’s the news you never want to hear. You didn’t receive your H-2B visas for this year. However, due to the volatility of this temporary visa program, it is a reality for many landscaping companies. ā€œThe H-2B program is something that’s great, but it’s always a gamble, unfortunately,ā€ says Nubia Guiterrez, director of human resources […]

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Going Beyond Customer Service: Delivering a Superior Customer Experience to Lawn and Landscape Clients

In the sea of sameness, lawn and landscape companies often highlight their customer service as one of their differentiating factors. However, customer service just scratches the surface of client interactions. ā€œThe customer service side is the bare minimum,ā€ says Chris Galluzzo, director of account management for Mainely Grass, based in Bedford, New Hampshire. ā€œYou’re doing […]

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How I Do It: Environmental Enhancements Plants Seeds with The Next Generation

The future of the industry is high schoolers and Carmen Kesteven, HR manager for Environmental Enhancements, Inc., based in Sterling, Virginia, has made it her mission to educate them on the landscape industry. ā€œIf we don’t educate them, if you don’t let them know that the current opportunities that we have in the landscape industry, […]

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The Importance of Systemizing Your Training

Just like any sports team, you are only as good as your training. If your team doesn’t have a firm understanding of the fundamentals and regularly builds on that understanding, your lawn or landscape company will continue to struggle with quality and efficiency. ā€œOperation tempo is so high in the spring that trying to hit […]

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Team Building: What Employees Like Best About a Good Company Culture

You’ve probably heard company culture listed as a top reason employees stay at a landscape organization. Today we’re diving into the more specific aspects they like and the benefits of a strong company culture. What Resonates with Employees Dean DeSantis, owner of DeSantis Landscapes, based in Portland, Oregon, boils it down to trust. ā€œTrust that […]

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Crafting Dynamic Seasonal Color Programs with Plant Material

Seasonal color can provide your clients’ properties with that extra bit of pizazz, but coming up with creative designs that offer up that wow factor season after season can be tricky. Melissa Dorsey, vice president of sales for Woodlawns Landscape Company, Inc., based in Mundelein, Illinois, says the key is to hire someone dedicated to […]

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Analyzing the Future of Single and Multi-Purpose Robots in the Landscape Industry

While sci-fi authors often portray the future of robotics with humanoid creations, Electric Sheep Robotics, Inc., based in San Francisco, California, is exploring the power of multi-purpose AI agents that can automate single-purpose tasks. The company introduced their AI-powered robot, Verdie, earlier this year. It has several different attachments allowing it to string trim, blow […]

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