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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
āEvery company, community, institution, family and society has a culture,ā says Paul Fraynd, co-owner of Sun Valley Landscaping, based in Omaha, Nebraska. āIt starts anytime two people enter a room together.ā The question is ā do you want to be intentional about your company culture or let it happen on a whim? āI would ask: […]
Company culture is one of the strongest tools you have when it comes to recruiting and retaining your employees. Make sure youāre taking advantage of this selling point of your business and avoid costly mistakes that can damage your culture in the long run. The Doās Matthew Spiece, general manager of Joshua Tree Experts, based […]
If you think of some of your recent positive interactions with a business, the majority of the time, this sentiment is created by an excellent customer experience. You felt valued, heard and your needs were catered to often before you had to request it. Similarly, this is what your clients should be enjoying when they […]
Most landscape companies spend years fine-tuning their business before diving into M&As or attracting the attention of a private equity firm. In HeartLandās case, acquisitions and private equity have been part of the business from the very beginning. Founded in April 2016, Ed Schatz Jr., founder & CEO of HeartLand, partnered with Great Range Capital […]
As technology becomes more commonplace within your landscape company, the importance of cybersecurity awareness only increases. Whether your team is using software to schedule appointments, create client estimates or tablets in the field to take property notes, all of these have the potential to be exploited if you are not educating your staff on the […]
Recently, G&S Business Communications conducted a survey that found 69% of respondents believe having and maintaining natural grass helps the environment. āConsumers have strong preferences toward natural grass driven by their desire for authenticity, the sensory enjoyment of real grass and the aesthetic values that define personal outdoor spaces,ā says Lyndsey Newnam, senior vice president […]
As a leader, you often define and drive your companyās culture. However, as you grow your business, the sheer number of employees and the geographical spread of your operations will make it far more challenging to have a cohesive culture across locations. Yet, it is not impossible. Many large landscape companies have been able to […]
As company culture becomes more of a focal point for business owners, youāve probably heard some say they only hire ācultural fits.ā This practice of hiring candidates who align with your landscape businessās values and mission can sound like madness in an industry where the labor pool is ever-shrinking, but the owners who have committed […]
After serving in the Army for four years, Jason Chang was looking for a refreshing career he was passionate about. He had worked for local landscapers when he was a teenager, and Green Lawn Fertilizing was right down the road from one of his previous employers. Chang says it was the fact that the business […]
Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Make 20,150 lives more enjoyable by 2030 is Ziehler Lawn Careās current Big Hairy Audacious Goal (BHAG). This includes growing to over 20,000 active customers and building a team of 150 employees. Andrew Ziehler, owner and […]
