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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
It’s hard to recruit experienced talent, which is why many companies are opting to train younger employees and build them up within their organization. Not only does hiring younger generations help with succession planning for key roles, but they can also provide a fresh perspective. “Younger people, if they’re willing to work and learn, they’re […]
Do you know which of your marketing efforts are moving the needle at your organization? It can be tough to track the true ROI of one specific marketing practice, but by looking at the numbers as a whole, you can begin to see the larger picture. “It is hardly ever just one marketing effort that […]
Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. At Father Nature Landscapes, based in Birmingham, Alabama, their whole design philosophy is about creating livable landscapes. “We feel these wins when people have weddings in their garden spaces, when they have birthday parties in their […]
Onboarding costs your company both time and money, so it only stands to reason that you want your onboarding processes to be incredibly effective at both welcoming and instilling your culture in new hires. If your company culture is strong, chances are you’ll be able to retain these employees past the first three months when […]
When it comes to practices that benefit the environment, do you tend to wait for your clients to request these aspects to be incorporated into their landscape design or do you suggest them as natural recommendations to consider? Sarah Vanek, a landscape consultant located in Omaha, Nebraska, with Ryan Lawn & Tree based in Merriam, […]
Contracts are important as they help align expectations from the get-go. If you work with commercial clients, chances are they’ll require you to sign their own contracts. These documents can have broad language that can land your company in hot water if you are not taking the time to have your legal counsel review them. […]
Quality employees are fantastic, but those who stay with your lawn or landscape company long-term are the Holy Grail of team members. These individuals can provide operational consistency to your clients and develop a wealth of knowledge and experience. Misty Gil, recruiting specialist and company ambassador for Myatt Landscaping & Construction, based in Fuquay-Varina, North […]
A residential design/build project is a significant investment for your clients, and the last thing you want is for them to be disappointed with the end project. Capturing a client’s vision and bringing it to life is an art. Learn how to avoid disconnects between the homeowner and the project so satisfaction is never a […]
Kurt Kane is the president and CEO of TruGreen, a national lawn care company headquartered in Memphis, Tennessee. Kane stepped into this role in 2023 with more than 20 years of experience driving increased employee engagement and customer satisfaction. Prior to joining TruGreen, he served as president, U.S., and Chief Commercial Officer at The Wendy’s […]
If you’re watching the Super Bowl, or any sporting event for that matter, and you don’t know what the score is, it can be hard to stay engaged. Similarly, it can be difficult for your team to feel like they have a stake in the business when they don’t know how your landscape company is […]
