Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 38 of 189

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

Common Misconception: Why Punishing Mistakes Doesn’t Build Accountability

Mistakes are a part of life, but how you choose to respond to them in your business can greatly impact your culture and your ability to foster true accountability. When a crew member damages a property or bids a job wrong, you might feel you have to respond in a disciplinary manner to set the […]

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How to Spot Pain Points and Opportunities in Your Lawn and Landscape Business

When you’re in the thick of it, some of the struggles of running your lawn or landscape company can seem like that’s just the way things are. However, taking a step back and using Kat Cole’s process of asking three questions and making a list can help you not only identify opportunities to improve but […]

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Spring Irrigation Checklist: Identifying Winter Damage and Minimizing Water Waste

If your team offers irrigation services, the beginning of spring is also the time for irrigation startups. This is prime time to review your clients’ systems for any winter damage, as well as an opportunity to identify potential enhancements. System Startup Recommendations The first step technicians should take before starting the irrigation system is to […]

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How I Do It: Taking A Branch from Mediocre to Excellent

Quality control can be a major fear when it comes to growing via branches. How do you ensure every location is performing at an acceptable level? What do you do when one branch is struggling and all the others are performing great? Landscape Workshop, based in Birmingham, Alabama, has multiple locations spread across the Southeast, […]

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The Value of Utilizing Design Questionnaires

If you specialize in design/build services, you know there’s often a lot of due diligence upfront. Design discussions are necessary to create a space that meets the needs of the clients. They can also help you determine if a lead is a good fit for your company. One tool that can help streamline this process […]

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Brigham Young University – Provo Picks Up Consecutive Win at 49thĀ National Collegiate Landscape Competition

Students continued to bring the energy during the closing ceremony of the 49th National Collegiate Landscape Competition (NCLC), presented by NALP and powered by STIHL, on March 22, 2025. NALP CEO Britt Wood told the 770 participants how impressed he was with them and thanked the host school, Colorado State University. He recognized CSU faculty members Chris Tragakes, […]

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Students’ Communication Skills Shine During the 49th National Collegiate Landscape Competition

Communication is a pillar of the industry, and students were able to practice this skill throughout the 30 different competitive events held during the 49th National Collegiate Landscape Competition, presented by NALP and powered byĀ STIHL. Across the Colorado State University campus in Fort Collins, 770 students from 56 schools demonstrated both their hard and soft […]

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Industry Professionals Open Students’ Eyes to Endless Opportunities at 49th NCLC Career Fair

At the 49th National Collegiate Landscape Competition (NCLC), presented by NALP and powered byĀ STIHL,Ā 770 students from 56 schools had the opportunity to discover a welcoming industry with a multitude of opportunities available to them. Hosted at Colorado State University in Fort Collins, Colorado, 83 students from 44 different schools were recognized at the Foundation Scholarship […]

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Creating An Inclusive Culture for Younger Generations

It’s hard to recruit experienced talent, which is why many companies are opting to train younger employees and build them up within their organization. Not only does hiring younger generations help with succession planning for key roles, but they can also provide a fresh perspective. ā€œYounger people, if they’re willing to work and learn, they’re […]

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Stop Guessing: Decoding the Story in Your Marketing Data

Do you know which of your marketing efforts are moving the needle at your organization? It can be tough to track the true ROI of one specific marketing practice, but by looking at the numbers as a whole, you can begin to see the larger picture. ā€œIt is hardly ever just one marketing effort that […]

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