Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 37 of 189

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

The Year We Lost It All — And Found Our True Value

This article is written in an ā€œAs Told Toā€ format. Chris Lee is the president of EarthWorks, a $37 million full-service landscape management company, based in Lillian, Texas. 2015 was probably the worst year I have ever experienced as a business owner. It was also an eye-opening ordeal that helped us change for the better. It […]

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How to Support Team Members as They Become Managers

This information came from a session during the 2024 ELEVATE conference and expo. Don’t miss ELEVATE in Phoenix, Arizona, on Nov. 2-5, 2025. When’s the last time a highly-experienced individual walked in your door looking for a manager role? Even if this has happened at your company, it is definitely not the norm. If you want strong […]

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Level Up Your Team: NALP Now Offers Free Online Training for Members

To continue to raise professionalism in the industry, NALP contractor members now have free access to comprehensive online training as part of their membership. ā€œNALP’s role as the trade association for the industry is to really help the industry grow,ā€ says Britt Wood, CEO of NALP. ā€œBy providing training as part of membership, we’re enabling […]

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In Memoriam: Chuy Medrano

Chuy Medrano passed away on March 14, 2025, at the age of 70. Medrano was the co-founder and owner of CoCal Landscape, based in Denver, Colorado. Born in Chihuahua, Mexico, Medrano was the oldest of eight siblings and only finished the third grade before he began working to help support his family. He took whatever […]

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Rooted in the Community: Four Ways to Genuinely Connect Locally

Without your local community, your business wouldn’t be able to exist, so it’s only natural to want to give back and support it. Not only is being active in your local community the right thing to do, but it can also attract additional clients and team members to your organization. ā€œIt’s just good business,ā€ says […]

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Level Up: Peak Landscape Builds Their Success by Fostering Trust

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Peak Landscape, based in Hillsboro, Oregon, has the ability to take older landscapes that have seen better days and revitalize them into a sustainable, beautiful space that their customers can appreciate. Mark Pyrah, president of Peak […]

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Maximizing Your Efficiency During Spring Irrigation Startup Season

Missing a leak during your spring irrigation startups is not how you want to start off the year. However, with the right strategies and processes in place, you can enhance your routing efficiency and avoid costly mistakes. ā€œSpringtime scheduling can be tricky, especially for those companies that exist in winter climates,ā€ says Tim Malooly, owner […]

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The Power of Prompts: Maximizing the Effectiveness of Your AI Usage

Like any other groundbreaking innovation, leaders in every industry have been encouraged to tap into artificial intelligence and integrate it into their business. However, if you haven’t really dipped your toe in the AI pool, you may be completely at a loss for where to even start. Or, perhaps you dabbled with ChatGPT a few […]

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Six Benefits of Healthy Lawns

April is National Lawn Care Month and while grass is often taken for granted, the value of healthy lawns cannot be overstated. You can share the benefits of turfgrass with your community by accessing our toolkit, which includes social media graphics, infographics and messages. A common complaint against lawns is that they are a monoculture […]

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Common Misconception: Why Punishing Mistakes Doesn’t Build Accountability

Mistakes are a part of life, but how you choose to respond to them in your business can greatly impact your culture and your ability to foster true accountability. When a crew member damages a property or bids a job wrong, you might feel you have to respond in a disciplinary manner to set the […]

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