Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 36 of 189

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

Sustainability: Eco-Friendly Changes That Are Good for Your Business and the Planet

In the past, consumers viewed sustainability as a ā€œnice-to-haveā€ trait of the companies they purchased from, but this perception has shifted over the past few years. According to PwC’s 2024 Voice of the Consumer Survey, consumers are willing to pay 9.7% more on average for sustainable products and services, despite concerns about the cost of […]

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The Future of Jobs Report 2025 Highlights AI and Green Transition’s Impact on Roles

The World Economic Forum released the Future of Jobs Report 2025, which examines how macrotrends such as technology and the green transition are impacting jobs and skills. One of the most transformative trends has been broadening digital access. 60% of the surveyed employers expect it to transform their business by 2030. Artificial intelligence and information […]

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Safety Culture: Preventing Mower-Related Injuries

Mowers are one of the most ubiquitous pieces of equipment in the lawn and landscape industry, but they can also be the cause of numerous hazards. Each year, approximately 70,000 people are treated in hospital emergency rooms for mower-related injuries, according to the U.S. Consumer Product Safety Commission. Additionally, about 90 people die annually due […]

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In Memoriam: Jim Huston

Jim Huston passed away on April 2, 2025, at the age of 75. Huston was the founder and president of J.R. Huston Consulting, Inc., which provided consulting services, software solutions and educational workshops and seminars to the green industry.Ā  Huston held positions in finance, aviation supply inventory management and procurement while serving in the U.S. […]

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Team Building: Are You Asking the Right Interview Questions?

When you’re looking to hire new team members, conducting job interviews can be the determining factor in whether you hire a candidate or not. Even if a person looks good on paper, by asking the right questions, you can more easily identify if they are a good fit for your culture and a welcome addition […]

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The Nuances of Battery Power: Key Features to Consider When Transitioning

The transition from gas to battery-powered equipment is a complex process. It requires rethinking a lot of your processes and determining the right charging setup to ensure your crews have enough power to get through the day. ā€œNo two days are exactly alike, and factors like job type, site conditions, and charging accessibility all influence […]

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How I Do It: Commission-Based Pay for Field Staff

In the past, American Turf and Tree Care, based in Greeley, Colorado,Ā was struggling with paying for non-productive work. Around 10 years ago, they changed this by rolling out production commissions for their field technicians. Blair Matthews, head of sales and marketing at American Turf and Tree Care, says the commission-based pay aligns their technicians with […]

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The Dos and Don’ts of Customer Communication

A common differentiator that lawn and landscape companies will highlight when selling services to clients is their communication. Often, customers who are looking for a new service provider will say their main complaint is a lack of communication with their current landscape business. A lot of these dos and don’ts listed below can seem like […]

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Utilizing Email Automation in Your Sales Pipeline

Gone are the days of sales simply flooding in as customers sought out lawn care and landscape services. As sales become more of a time-intensive effort, staying in front of your leads is critical. This is where email automation can provide significant wins for your organization. Segmented, personalized campaigns have been shown to drive a […]

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How NCLC Planted the Seeds of a Thriving Career for This Young Pro

In a world where many college graduates are struggling to find their first job due to a number of factors, this wasn’t an issue for Chris Graham, who started working for Designscapes Colorado, based in Centennial, Colorado, as a residential design associate in February this year. Graham graduated from Colorado State University in December 2024 […]

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