Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 35 of 189

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

Branching Into Tree Risk Assessments: Helping Clients Protect Their Trees and Themselves

Tree risk assessments are ideal for long-term client relationships and can help with preserving your customers’ trees.   If you are considering offering tree risk assessments as a service, make sure that you or someone on your staff has the proper certifications, like the International Society of Arboriculture’s Tree Risk Assessment Qualification (TRAQ) program, which […]

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Owner of Piedmont Landscape Management Recognized as Georgia’s Small Business Person of the Year

Small business owners demonstrate hard work, ingenuity and dedication daily. Often, they are striving to become industry leaders while facing failures and wins along the way. ā€œI believe it’s important to celebrate the wins,ā€ says Patrick Wells, president of Piedmont Landscape Management, based in Augusta, Georgia. ā€œToo often, we focus on the setbacks.ā€ As part […]

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The Nitty-Gritty Behind a Successful Organic Lawn Care Program

Choosing to provide organic services for your clients is not something that should be tacked on at a whim. Executing an organic lawn care program profitably requires a focus on soil health, thoughtful logistics, and effective consumer education. Building Your Organic Lawn Care Program Depending on whether you are opting to create an organic program […]

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Always Be Marketing: How One Landscaper’s Radio Waves Strengthened His Referrals

Like many other landscape companies starting out, Bret Achtenhagen’s Seasonal Services, based in Mukwonago, Wisconsin, initially worked with anyone and everyone. Bret Achtenhagen, president and CEO of the company, says in the beginning, they served middle-class clients and starter homes. Now their reputation has taken them to higher-end clientele. ā€œIt’s very referral-based, but I think […]

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From Burnout to Balance: Practices to Preserve Your Mental Health

Burnout can be a real threat to both your team and yourself if you are not taking care of your mental health. ā€œMental health is such a wide sweeping topic with a million and a half definitions – one for about every individual talking about it,ā€ says Brandon Sheppard, a Weed Man franchisor in the Mid-Atlantic. ā€œAt […]

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Lawn Care: The Myths and Realities of Offering Organic Services

As the terms ā€˜natural’ and ā€˜organic’ become more common in grocery stores, it is also sparking consumer interest in finding organic lawn care services as well. However, does that interest translate into actual profits? Dive into some of the reasons to consider creating organic lawn care, as well as the customer education required to be […]

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Effective Leadership: Habits to Cultivate and Those to Eliminate

As a leader, establishing effective routines can play a major role in your overall excellence as an organization. It takes discipline to both develop good habits and eliminate those that no longer serve you. Below are some of the habits that have positively impacted leaders in the landscape industry as well as practices they decided […]

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From Trail Work to Tree Work: One Arborist’s Journey to Protecting Urban Forests

ISA Certified Arborist Jay Judd always had a love for working outdoors, but it wasn’t until he was introduced to the mountain pine beetle that he became aware of the field of arboriculture. Twenty-four years ago, Judd started in the green industry working for Conservation Corps through AmeriCorps in Flagstaff, Arizona. He would build trails […]

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Sneak a Peek at This Year’s Welcome Reception and ELEVATE Bash Venues

One memorable aspect of ELEVATE, presented by NALP and powered by Cat, is its selection of fun and engaging locations for its networking events. Last year, the ELEVATE Bash closed out at the NASCAR Hall of Fame in Charlotte, North Carolina, where attendees had the chance to race each other in a simulator, learn the […]

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Earth Day Every Day: How Landscape Companies Are Leading With Sustainability Year-Round

Earth Day serves as the birth of the modern environmental movement. Prior to 1970, many Americans were oblivious to the threats a polluted environment posed to themselves and the planet as a whole. For more than half a century, this day has been celebrated as a time to conduct service projects or educate the public […]

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