customer acquisition Archives - The Edge from the National Association of Landscape Professionals

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customer acquisition

Back to Basics: Three Easily Overlooked Marketing Strategies for Lawn and Landscape Companies

If your company is constantly exploring the latest and greatest in new marketing techniques, sometimes the simplest practices can fall by the wayside. ā€œThere’s a belief that an outside force will make me successful, as opposed to having to deal with the discipline and rigor of everyday habits,ā€ says Robert Murray, co-founder and CEO of Intrigue […]

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How to Build Better Landscape Customer Relationships

Most lawn and landscape professionals agree that building customer relationships is crucial to recruiting and retaining clients. While it’s common for business owners to focus their resources on gaining new business, building strong relationships with existing clients is important. It can set you up for repeat business. And happy clients also refer your services to […]

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What Your Landscape Customers Really Want to Know

Do you ever wonder how successful you are at reaching new landscape customers? In this competitive industry, you know that converting prospects to leads is vital to your success. But are you still focusing most of your marketing efforts on talking about how great your company is? Then you probably aren’t making nearly as many […]

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