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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
Marketing is an important line item in your budget, but you can easily end up wasting your money if you arenāt regularly measuring and adapting your methods to changes in the market. Setting Your Budget It can be tempting to not increase your marketing budget as you grow to limit your expenses, but itās best […]
As you implement more technology in your landscape business, you can easily become overwhelmed by the amount of data at your fingertips. āParalysis by analysis is a real malady today because you’ve got so much stuff that you’re just inundated with on a daily basis, and you get a lot of disparate data that’s […]
Klausing Group, PBC, based in Lexington, Kentucky, has always believed that businesses can be a force for good. They decided to take that belief one step further by becoming a Certified B Corporation. CEO Roscoe Klausing announced his companyās decision to pursue B Corp certification at Leaders Forum in 2023 as part of their strategy […]
Equipment theft is a costly headache that causes a ripple effect throughout your operations as you scramble to fill the gap. Economic pressures have been known to drive more individuals to theft, as well as the increased value of assets. AMAROK anticipates thieves will increasingly target the construction, landscaping, and trucking industries for valuable equipment […]
When it comes to exit plans, ESOPs are often overlooked. Yet Larry Ryan, founder and chairman of Ryan Lawn & Tree, made the bold decision to sell the company to his employees just 11 years after its founding. He wanted to grow the business to $100 million by 2030 by creating a team of long-term, […]
Manufacturers are currently in pursuit of battery cell technology that will allow them to provide faster charging times for landscape companies. As technology advances, below are some of the areas to be mindful of as you scale with battery power and what to expect in the near future. Faster Charging Considerations One of the […]
Gen Z has started to be dubbed the ātoolbelt generationā as more of them are forgoing traditional 4-year colleges and pursuing the trades instead. In fact, for the third consecutive year, vocational community colleges have had substantial growth in enrollment (+11.7%, +91,000), according to the National Student Clearinghouse Research Center. Since spring 2020, enrollment in […]
Word of mouth is often one of the strongest sources of business for your landscape company, but you can take that one step further by soliciting positive reviews. These customer testimonials can then be utilized in multiple marketing methods. Tapping into your base of loyal customers can help you establish credibility with new leads […]
McHale Landscape Design, Inc., based in Upper Marlboro, Maryland, concentrates on creating clients for life and all their processes support this goal. Approximately half of McHaleās new customers come from referrals, while the other half are brought in by marketing efforts, social media and community visibility. When a lead calls in, they are initially handled by […]
As more landscape companies move to integrating battery-powered equipment into their operations, the question of where the technology will evolve in the next few years is on everyone’s mind. āThat is the question of the century that we’re all trying to answer,ā says Todd Zimmerman, SVP of dealer sales, operations and product atĀ Kress. āFrom a […]
