Tag Archives: marketing

Inbound Marketing Trade Secrets

Top 3 takeaways from Inbound Marketing 101, presented by Tyler Richer of HubSpot during the National Association of Landscape Professionals Design/Build/Installation Symposium in Boston, Massachusetts. 1. It’s not about being everywhere; it’s about being the right places. Know where your … Continue reading

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Marketing Your Expertise

If you hold a credential, a degree or a certificate, you should be proud of your achievement and make sure you put it to good use throughout your career. Especially when marketing to customers, your expertise should be readily available, … Continue reading

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Is Your Business Putting the Cart Before the Horse in Your Marketing Efforts?

When it comes to marketing your green industry business online–in particular with social media–it is critically important that your business place strategy and principles above all else.   You know the cliche, “Don’t put the cart before the horse”. In … Continue reading

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Students Should Take Twitter for a Drive

This week in Atlanta there are hundreds of college students representing horticulture-based programs from across the county that are converging on the campus of the Chattahoochee Technical College for the annual Student Career Days that is sponsored by PLANET – … Continue reading

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