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One negative customer review can lose a company 22 percent of its business, according to marketing firm Moz. Whatās worse is that four negative customer reviews can chase away 70 percent of potential clients. Those are not positive statistics for any small business, including lawn and landscape companies. Despite the fact that online reviews are […]
What makes a great landscape or lawn care sales or account manager?Ā According to Marty Grunder, of Grunder Landscaping, who led the NALP Sales Bootcamp events recently in Philadelphia and Dallas, there are five Strategic things that good sales pros have in common.
Author, Alain Parcan, director of marketing for Market Hardware, Inc., and NALP consultant, contributed this article.Ā One of the most common questions we get while speaking at industry tradeshows or providing educational Webinars is, āwhich strategy is right for me?ā Businesses are constantly focused on finding the right marketing plan when it comes to generating […]
Author Marty Grunder, consultant, speaker, and owner of Grunder Landscaping, one of the largest firms in the Midwest, gives his advice on making the sale when you aren’t the lowest bid. Catch Marty at his NALP Sales Boot Camps in Baltimore and Charlotte the week of March 27, 2017.Ā Of all the questions I get […]
By Alain Parcan, Market Hardware, Inc. Ā GetĀ more marketing tips at Brian Kraff’s Market Hardwareās Web Marketing Virtual Conference,Ā on Thursday, November 3, 10:30 am – 3:00 pm. Image is everything on the Internet. And integrating a blog into your website is a great way to improve the online image of your business. In fact, most landscaping […]
NALP recently had a chance to pick the brain of Brian Kraff, the co-founder of Market Hardware, a provider of small business website marketing products and services that cater specifically to the landscape industry. We asked him our top 5 burning web marketing questions. Bring your questions to his session at LANDSCAPES 2016 in Louisville […]
Bill Silverman, of Springboard Business Coaching, and an NALP consultant member, shared these tips in his webinar,Ā What the Owners of GreatĀ Multimillion-Dollar LandscapingĀ Businesses Do That You Should Do Too.Ā Run your businesses with a vision of the business you’re building and an annual plan that links the actions you take with the results you want to […]
NALPās new Industry Growth Initiatiave, has recently connected many program supporters and NALP members with national media opportunities including interviews with HGTV, REALTOR.com, House Logic, Midwest Living, etc.Ā There are two opportunities that currently need industry representation:
Ā Ā by: Jeffrey Scott, PLANET Consultant Ā If you can eliminate the risks involved with buying a company, it can be good for your company. However the chances are far greater you will get a bad deal. To increase your chances of success, avoid the following twelve scenarios: Ā 1. You buy company and […]
