Sales & Marketing

Google Linking Strategies for Landscape Pros

IGI Seeks NALP Members to Help Fill Two Media Opportunities

NALP’s new Industry Growth Initiatiave, has recently connected many program supporters and NALP members with national media opportunities including interviews with HGTV, REALTOR.com, House Logic, Midwest Living, etc.  There are two opportunities that currently need industry representation:

Buying a Company Has Rewards, BUT……

    by: Jeffrey Scott, PLANET Consultant   If you can eliminate the risks involved with buying a company, it can be good for your company. However the chances are far greater you will get a bad deal. To increase your chances of success, avoid the following twelve scenarios:   1. You buy company and […]

Is Your Business Putting the Cart Before the Horse in Your Marketing Efforts?

When it comes to marketing your green industry business online–in particular with social media–it is critically important that your business place strategy and principles above all else.   You know the cliche, “Don’t put the cart before the horse”. In our case, don’t let the “tools” of Internet marketing and social media dictate your marketing […]

Gaining Green $$ with the Green Movement and National Lawn Care Month

“This month let’s stand up and show the world all of the great things we do and how we actually are acting as professionally trained, environmental improvement focused good stewards.”

Creating a Cost Cutting Culture

At the beginning of a new year, everyone in the industry takes a closer look at cutting costs regardless of how well they did the previous year. Generally we view cutting costs as more money in our pocket as long as we don’t negatively impact the value of what we deliver. Many of us look […]

Could You Use A Crystal Ball In The New Economy?

  For more than thirty years, PLANET with the help of its suppliers, has sponsored a semi-annual report known as “The Crystal Ball Report”. If you have never heard of this report you are in the majority and man have you been missing out! Each report predicts trends and recommends actions you can take to […]

The award that keeps on giving

    Spiegelberg Landscape Design won a Grand Award from PLANET’S Environmental Improvement Awards Program in 2005. It’s the award that keeps on rewarding.  As I meet with new clients and show them my portfolio, this project that received a Grand is first in the presentation. This does two things:  it allows me to sell […]