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What’s the life blood of any lawn and landscape business? Cash flow. You use the money that comes in from customers or other means to buy equipment, and pay expenses and employees. Of course, you want positive cash flow, which allows you to make new investments, such as hiring more employees or opening another location. […]
Many sales experts say better understanding your customers is the secret of successful selling. Existing customers are important sources of information. The more you know about them, the more you can target other people like them as new customers and the more you can increase current customers’ spending. Customer profiling enables lawn and landscape professionals […]
Companies encounter no shortage of challenges when determining job costing and project profitability. A survey commissioned by QuickBooks captured some of those pain points among seven industries, including landscaping. Letās take a look. Two to five bad estimates could put nearly 50% of companies out of business 24% of businesses say two to three bad […]
There are a couple of effective ways to price your work for profitāand we do not recommend bidding all jobs at the same hourly rate (figured on your overhead and desired profit). In a competitive market, youāll need to go deeper with pricing. Letās illustrate how three different companies can price jobs three different ways. […]
Landscape sales objections are opportunities. They open up conversations with prospects and give you an āinā to address concerns and validate your expertise. Objections are also a sign that a prospect needs more information to make a decisionāand you can supply that by answering their questions. Ultimately, objections can lead to closing a sale because […]
Selling toāand working withāhigh-end clients can feel intimidating. But there can be a lot of opportunity in the lawn and landscape market for those who go after it. Dana Davis, owner of Green Point Consulting, has 30 years of experience in the field that includes working with doctors, attorneys, business owners and even the governor. […]
Sometimes you learn more from mistakes than you do from successes, says H. Jaclyn Ishimaru-Gachina, president and co-founder of Gachina Landscape Management headquartered in Menlo Park, California. That was the case when one of the companyās branches secured a difficult client. While the company was initially quite proud to announce they landed this very large […]
Many landscape experts are forecasting their 2019 residential landscape trends to prepare homeowners for the upcoming year. Wondering what residential landscape trends your customers are reading about? Hereās what weāve seen so you can prepare for what they might ask for in their outdoor spaces in 2019. Residential Landscape Trends #1: Staycations Still Reign Supreme […]
Itās that time of year again. Time to be grateful. Thereās research that supports the idea that experiencing gratitude can positively impact both your personal life, and also your ability to achieve business success. Plasticity Labs research says companies that embrace a culture of gratitude experience higher job satisfaction, a stronger sense of community and […]
Ever feel that as a landscape business leader you have to always appear strong, must always know the right thing to say and should have all the answers to all the questions at all times? Guess what? While that may be your vision of what a business leader should be, itās not a very realistic […]
