Did you know that the third Thursday of every quarter is Get to Know Your Customers Day? This day reminds businesses to reach out to clients and get to know them better.
When businesses get to know their customers, they also learn what they need to grow their businesses. With the advent of the Internet and big-box stores, unfortunately, much of the personal attention of years ago when Main Street businesses knew customers by name and knew their shopping habits has gone. Get to Know Your Customers Day is a reminder how important customer knowledge can be. Make it a point to get to know a little more about your customers today … and every day.
Know Thy Customers
Get to Know Your Customers Week experts suggest the following tips that lawn and landscape business owners can do to improve their client relationships:
- Regularly ask your customers questions. Find out what services they really need or what you can do to simplify their lives and reduce headaches.
- Use social media wisely. Get the word out about your specials and new services. Social media is a great tool to find out what your customers like and don’t like about your service. It’s important to respond quickly. When you do, customers notice. Fixing a negative customer experience in a positive way can show you stand by your word. This can transfer into future sales and loyal customers.
- Follow up on service experiences Ask your customers how services worked for them. Not only will you find out about your service delivery, but you will learn more about your customers and the services they need.
- Network with other businesses. Learning and sharing best practices for getting to know customers from other successful businesses can also help you grow your business. Have you thought about joining a peer group or getting a mentor?
Observe Get to Know Your Customers Day
Show your customers you care. Spend the day getting to know them. Use #GetToKnowYourCustomersDay on social media.
EDITOR’S NOTE: Would you like to have a team of coaches for your business? That’s what NALP’s peer group program can do for you. Or would you like to sit down for a full day of mentoring with a seasoned professional who has experienced the ups and downs of running a business just like yours? That’s what NALP’s Trailblazer program is all about.