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Itās well-known that it is more expensive to acquire new customers compared to retaining your existing ones, but what about when you try to win back former clients? Mary Grace Shisler, marketing leader for Ziehler Lawn Care, based in Centerville, Ohio, says it is generally easier to regain former clients versus bringing in brand new […]
Time flies when youāre busy executing work. Yet itās essential to pause and review if you are on track to reach your goals before the end of the year. Ideally, you should be checking on your companyās performance at least on a quarterly basis, if not monthly or weekly. However, a mid-year check-in specifically can […]
Failing to delegate effectively can come from a fear of losing control. However, if you go about selecting the right team members and prepare them properly, delegation can benefit your organization twofold. It not only takes tasks off your plate so you can focus on more pressing matters, it also empowers your employees and grows […]
As an owner first starting out, itās expected youāll have to wear many hats. However, as your company grows, this is also an opportunity to involve your larger team in problem-solving different aspects of the business. One way to facilitate this is through employee-led committees. Some of these can be solution-oriented, forward-looking or team-building related. […]
While other world events may have pushed the thought of tariffs to the back burner, this doesnāt negate their impact on industry manufacturers and suppliers as they strive to navigate the ever-changing rules. āThe impact of tariffs is top of mind and the situation continues to evolve daily,ā says Eric Bjorling, vice president of marketing […]
Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Midwest Landscape Industries, based in Indianapolis, Indiana, takes pride in the industry expertise and knowledge they bring to every job. They currently budget over $75,000 for training and certification for their team. āYou are not growing […]
Pools are a nuanced feature of landscape projects that call for a particular set of skills. If you want to incorporate them into your designs, youāll have to decide whether you want to subcontract the work or do it in-house. Both routes come with their own pluses and minuses, and which is a better fit […]
The benefits you offer can be a key selling point to employees when they are trying to decide where to work. This is what prompted Visterra Landscape Group, based in Rosemont, Illinois, to roll out free health to all 800 of their field laborers in 2023. The company is investing nearly $4 million a year […]
The impact of tariffs on your business costs can feel like an elephant in the room when discussing pricing with your clients. Yet, itās not something you should ignore. While tariffs and their related effects are ever evolving, being transparent about the current situation builds trust and helps clients understand cost fluctuations you may be […]
Value is often the result of the customer journey, but there are many ways to add value before a client agrees to work with you. Prospective clients have many options when choosing lawn care, so it’s important to stand out from the beginning. Here are five ways to add value before they buy. Establish Trust […]
