Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 17 of 188

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

From Stressful to Successful: How to Make Performance Reviews Count

Performance reviews can easily be seen as a task that is ā€˜nice to have’ but not necessary for your business to function. However, reviews can help build stronger teams, better leaders, and higher client satisfaction, if you are executing them effectively. ā€œOnce you get to a certain size, the only way you can know if […]

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Landscape Professionals Define What Success Looks Like For Them

A successful business is often equated with how profitable it is, but this isn’t the only lens you can view your company through. When it comes to success, the measuring stick is whatever you choose it to be. If you haven’t taken the time to consider what makes you feel truly successful, below are some […]

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Inside Southern Botanical’s Strategic Branch Opening In Fort Worth’s Booming Market

Fort Worth, Texas, is the nation’s 11th-largest city, and of the 30 most populous cities, it has grown the fastest since 2020. Capitalizing on this booming market, Southern Botanical, Inc., headquartered in Dallas, Texas, recently opened a new branch to serve Fort Worth. ā€œFort Worth has experienced remarkable growth in recent years, both in residential […]

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Creating a Cohesive Marketing Strategy: Plan, Measure, Adapt

It can be easy to stick with the status quo when it comes to your marketing and advertising plans year in and year out, but you’re also missing out on significant ROI if you don’t have a cohesive strategy or aren’t regularly reviewing your marketing initiatives. Similar to only treating a customer’s property once a […]

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The Veteran Edge: Translating Military Efficiency Into Landscape Operations

Veterans are accustomed to leading without micromanaging, empowering without losing control and having a mission-first mindset. This makes them a powerful asset to your team. ā€œThey’re used to hard work, following structure, and adapting quickly,ā€ says Mike Felts, division vice president for Ruppert Landscape, based in Laytonsville, Maryland. ā€œThose qualities make them a perfect fit […]

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How to Create an Employee Recognition Program That Resonates

The desire for recognition is natural and a strong driver of employee motivation. In fact, in aĀ Nectar survey,Ā 81.9% of employees say that recognition of their contributions improves their engagement, and another 71% say they would be less likely to leave their organization if they were recognized more frequently. Having a strong employee recognition program is […]

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Talent Trends for 2026: How Landscape Companies Are Approaching Recruiting

For many in the landscape industry, finding skilled labor remains one of the primary business challenges they face. However, there have been improvements in recruiting efforts as owners have found that a mindset shift is the first step to remedying the situation. ā€œThe last few years, we’ve been focused a lot more on what we […]

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How I Do It: Creating a Systemized Sales Process That Boosts Close Rates

When Stuart Ward, owner and general manager of Buckhead Landscape and Design, based in Chamblee, Georgia, started looking for a salesperson several years ago, he realized they did not have a defined sales process in place. ā€œTo bring in a salesperson who may or may not be from the industry, who probably didn’t have any […]

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Four Takeaways From On Tour with Creative Environments

Dan Waters, owner of Creative Environments, based in Tempe, Arizona, started out as a summer laborer in 1985. When the founder, Charles Hammond, passed the business on to his son, Waters bought 50% ownership of the company in 1993. Over the years, Waters has grown the business into a full-service firm that serves high-end clientele […]

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Mission First, People Always: How Veterans Elevate Landscape Teams

The landscape industry is often described as a people business. Similarly, the military depends on teamwork and people working together efficiently. ā€œBoth rely on trust, communication, and accountability,ā€ says Mike Felts, division vice president for Ruppert Landscape, based in Laytonsville, Maryland. ā€œIn the military, you depend on your unit to get the mission done safely. […]

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