Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 16 of 188

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

Is Your Company Falling Prey to These Margin Eaters?

In the lawn and landscape industry, profit margins are already tight so the last thing you need in your business are expenses that chip away at that number further. As your company grows, the types of margin eaters will evolve along with your organization. Check out some of the common culprits and how to address […]

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Beyond The Hire: Practices That Keep People Long-Term

After putting in the time and effort to attract talent to their landscape company, organizations are working hard to improve their overall onboarding process. This focus on welcoming and training new hires from the get-go is paying off, as many companies are seeing increased retention rates with their rookie employees. Patrick Murray, co-founder of Local […]

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Growing the Right Way: How Green Lawn Fertilizing’s People-First Strategy Is Paying Off

Often when businesses grow rapidly, company culture can fall by the wayside, but this has not been the case for Green Lawn Fertilizing, based in West Chester, Pennsylvania, which recently earned four major awards all in the same quarter. These awards include ranking on the Inc. 5000 2025 list, the 2025 Philadelphia100 list, being named […]

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Strengthening the Workforce: How The NALP Foundation Is Shaping Tomorrow’s Landscape Professionals

If you’re looking for a way to pay it forward to the next generation of landscape professionals, there is no better way than supporting the NALP Foundation. The NALP Foundation’s mission is to strengthen the landscape industry through education, scholarships, and research for the benefit of the nation’s green spaces. Paul Fraynd, president of the […]

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Prepping for a Fresh Start: Selecting Goals that Will Move the Needle

As the year winds down, it’s easy to want to simply repeat what worked for next year. However, being intentional with your strategic planning can ensure that your company is poised to take advantage of the fresh start a new year offers. Setting Your Company Up for Success To create a meaningful game plan for […]

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The Ripple Effect of Mentorship: The Supporters Behind Rossen Landscape’s Success

When you look in the mirror, do you see yourself or the others who made you who you are today? Jeff Rossen, CEO of Rossen Landscape, based in Great Falls, Virginia, recently reflected on some of the individuals who made a tangible impact in his life. Rossen’s Role Models As a kid, Rossen always had aquariums […]

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Protecting Your Business: Do You Have a Disaster Preparedness Plan?

It’s hard to anticipate what unforeseen circumstances may end up impacting your business. For instance, it’s unlikely you had a global pandemic on your bingo card for 2020, but having a disaster preparedness plan in place can help you think through various scenarios and how to address them. ā€œWhen something unexpected happens, downtime can quickly […]

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Talking with Titans: Pat Covey

Pat Covey is the chairman, president and CEO of The Davey Tree Expert Company, based in Kent, Ohio. Covey joined Davey in 1991 and has held various roles throughout the company over the years. He became president and CEO in 2017 and was elected chairman of the board in 2020. Covey has a Bachelor of […]

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Sharpening Your Services: How Your Niche Drives Success

Oftentimes, when you started your lawn or landscape business you had to say yes to anything and everything because it helped keep the lights on. However, lacking a niche and purpose can stunt your organization’s ability to focus on the work that truly matters. ā€œYou’re looking for the intersection of what you like, where your […]

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Turf Masters Brands Scales Up While Honoring Local Legacies

Turf Masters Brands, based in Roswell, Georgia, has completed 19 acquisitions and 12 in the last year alone. Andy Kadrich, founder of Turf Masters Lawncare LLC, senior advisor and board member to Turf Masters Brands, says he formed Turf Masters Brands along with All Turf Holdings, LLC and Green Group Holdings in 2022 with the […]

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