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Social media is one of the main pillars of marketing, but it can also be one of the most poorly executed prongs if you donāt have a good idea of what your goals are with it. āWithout a strong social strategy, youāre working to capture existing search demand rather than also working to increase the […]
Rossen Landscape, based in Great Falls, Virginia, was tasked with creating a space for major entertaining. The end result was a sleek, modern outdoor living space. On top of winning a Silver Award of Excellence for the overall project, Rossen Landscape also received an Exceptional Feature Award for the outdoor lighting complimenting the stonework. Previously, […]
Debt is a term that typically has a negative connotation. It can bring to mind collection companies and possibly even bankruptcy if it is allowed to get out of hand. However, debt can be a useful tool for growing your business when utilized properly. āāAll debt is bad debtā is a common misconception among people […]
Sales is a competition that requires practice. Just like how a professional sports team trains regularly, having your sales team practice role-playing can increase their success. āYou want to practice in a controlled environment where you can pause, you can go back, you can rewind, you can fail, and it’s not going to affect the […]
In the early days of your business, you were overjoyed for each and every customer you added to your book of business. However, as your landscape company grows, it can quickly become apparent that not all clients provide the same value for your business. You probably know your A-level clients are. These are the accounts […]
If youāre planning on attending the National Collegiate Landscape Competition to recruit at the career fair or if youāre trying to attract students in general, one useful tool is an internship program. āMost of the students that come to NCLC are looking for internship opportunities at your company,ā says Brigitte Orrick, director of recruiting and employee […]
The beginning of the new year is a time for change and resolutions. One area your business can work on improving in 2025 is your marketing. ā2025 is the year for the landscape industry to get more intentional with marketing,ā says Corey Halstead, co-owner of HALSTEADMedia. āToo many dollars are allocated and wasted without clear […]
For many employers, the thought of overtime sounds like increased costs. But it doesnāt have to be that way. With proper planning and execution, overtime is a great tool that offers stability for your business. It also gives your company room to increase sales and grow. Planning Gives You Stability A common misconception is that […]
Just as the economy can impact consumer trends, the changing climate is also driving shifts in the demand for certain residential design features. With frequent natural disasters and extreme weather conditions, the need for versatile plants and landscapes that can endure various challenges is bringing sustainability to the forefront of clientsā minds. Adapting to Local […]
Unanswered phone calls can result in lost business. If you are faced with an influx of inbound calls, one major decision you have to make is whether you want to outsource your call answering or hire someone in-house. John Marin, co-founder and CMO of Gozango, a lead-generating marketing platform, says the choice is often determined […]
