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If one of your New Yearās resolutions is to read more books, consider mixing in some business books as well. Many landscape company owners have found these types of books can provide them with valuable insights and concepts to implement in their own operations. These are some of the business books NALP members recommend checking […]
Imagine youāre trying to bake a cake, but you decide to pour the batter in the pan, and then you try to grease the pan. Itās an unmitigated disaster, obviously, and youād never do something like this because itās out of the proper order of operations. Yet many landscape crews are out completing jobs in […]
Winter pruning is a great way to extend the maintenance season and provide additional work for your employees. Not only that, but It also helps your clients improve their landscape for the upcoming year. Shrubs Many shrubs benefit from winter pruning, and this guide from the Morten Arboretum shares the right timing and pruning method […]
Role-playing with your sales team is an excellent tool to hone their skills and build more confidence. Yet this practice can easily go off the rails and become a waste of time if not executed effectively. āYouāre teaching your techs the proper way to handle different projects and using materials and fertilizers and weed control […]
You can put a ton of effort into your marketing efforts, but if you arenāt checking off the basics, this work can be for nothing without a strong foundation. This includes creating a quality website, leveraging Google and SEO and being responsive in a timely manner. āPeople will leave your website in less than two […]
When clients are counting on your team to clear snow so they can continue to operate without disruptions, it can be easy to assume those equipped with a plow wonāt be affected by the snow themselves. However, itās critical to prepare and protect your crews from these scenarios where they may become stranded or stuck […]
In a span of six months, this landscape in Sioux Falls, South Dakota, was transformed into a stunning outdoor living area. The space had been underutilized and largely empty for years, prompting the homeowners to make a change. They called Weller Brothers Landscape Professionals, based in Sioux Falls, to make improvements, leading to a 2024 […]
Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Since 2008, GreenWeaver Landscapes, based in Media, Pennsylvania, has had the mission of creating and maintaining beautiful, useful, and healthy landscapes for people and the planet. Jennifer Nichols, president of GreenWeaver Landscapes, says she grew up […]
Social media is one of the main pillars of marketing, but it can also be one of the most poorly executed prongs if you donāt have a good idea of what your goals are with it. āWithout a strong social strategy, youāre working to capture existing search demand rather than also working to increase the […]
Sales is a competition that requires practice. Just like how a professional sports team trains regularly, having your sales team practice role-playing can increase their success. āYou want to practice in a controlled environment where you can pause, you can go back, you can rewind, you can fail, and it’s not going to affect the […]
