Featured Archives - Page 27 of 203 - The Edge from the National Association of Landscape Professionals

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Featured

Diving Into Pool Projects: When to Subcontract Versus Build In-House

Pools are a nuanced feature of landscape projects that call for a particular set of skills. If you want to incorporate them into your designs, you’ll have to decide whether you want to subcontract the work or do it in-house. Both routes come with their own pluses and minuses, and which is a better fit […]

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NALP Foundation’s Roblox Experience Blends Fun and Education, Attracting 100K Unique Visitors

The NALP Foundation launched Landscape Design Empire, an immersive experience on the Roblox platform, last year and it has now reached the milestone of 100,000 unique visitors. Less than 1% of Roblox experiences reach this metric. ā€œWhen we started our initiative with Roblox, we knew it was a great avenue to get in front of […]

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Safety Culture: How to Beat the Heat with Acclimatization Strategies

As we head into the hottest months of the year, it is more important than ever to ensure you have a heat acclimatization program in place to protect new hires. According to the Occupational Safety and Health Administration (OSHA), nearly three out of four fatalities from heat illness happen during the first week of work. […]

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Technically Speaking: Training Your Team for Emergency Situations on the Job

In a perfect world, your landscape crews will never encounter anything unexpected while servicing client properties. They will execute the job efficiently and move on to the next site. However, there are numerous unexpected incidents that can throw your team for a loop. This is why it’s important to train in advance on how they […]

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How I Do It: Visterra Landscape Group Provides Free Health Care for Field Workers

The benefits you offer can be a key selling point to employees when they are trying to decide where to work. This is what prompted Visterra Landscape Group, based in Rosemont, Illinois, to roll out free health to all 800 of their field laborers in 2023. The company is investing nearly $4 million a year […]

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Landscapes of the Month: Creating a Rural Retreat on the Prairie

The outer suburbs of Minneapolis, Minnesota, are home to a unique retreat. These 66 acres display a wide range of Minnesota ecosystems, from prairies to woodlands and wetlands. Among the prairie is a recently expanded house that includes a new landscape. Several families own this home, and each of them wanted a landscape that would […]

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Bridging the Generational Gap: How Landscape Companies Can Communicate Value Across Age Groups

As a landscape company owner, you know how to sell your products, perform top-notch services and deliver award-winning outdoor spaces.  However, in today’s multigenerational marketplace, achieving success is about more than just ā€œwalking the walkā€ā€” it’s also about ā€œtalking the talkā€ and tailoring that talk to each of your customers. Whether you’re working with a […]

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Target Smarter, Not Harder: How Geotargeting and Geofencing Can Help Your Marketing

Marketing is all about additional touches with your ideal client, and tapping into geotargeting and geofencing can help with these efforts. ā€œWhen it comes to marketing, this is not a seasonal business,ā€ says Katy Doss, founder and CEO of Script Marketing. ā€œPeople plan year-round, so you need to be running geotargeting ads year-round. Plus, it takes […]

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Growing the Talent Pipeline: NALP Foundation and Industry Partners Spark Student Interest at SkillsUSA

Multiple industry members gathered to support the NALP Foundation’s workforce development efforts at the SkillsUSA National Leadership and Skills Conference in Atlanta. SkillsUSA empowers middle school, high school and post-secondary students to become skilled professionals with career-ready skills. This workforce development organization represents over 130 occupational areas in all 50 states as well as D.C., […]

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Business Smarts: Communicating to Your Clients About Tariffs

The impact of tariffs on your business costs can feel like an elephant in the room when discussing pricing with your clients. Yet, it’s not something you should ignore. While tariffs and their related effects are ever evolving, being transparent about the current situation builds trust and helps clients understand cost fluctuations you may be […]

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