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Guest post by Dylan Harper, owner of Forge Marketing Group In reviewing powerhouse brands, it becomes apparent that consistency and frequency are the most critical pillars of effective marketing. Coca-Cola, Apple, Nike, and other major brands are consistently pushing advertisements to their audiences at an astonishingly high frequency. Itās what works, and they know it. […]
SunWorks Landscape Partners, based in Carrollton, Texas, was founded in 2021 and has already reached No. 55 on Lawn & Landscapeās Top 100 list for 2023. āWe are proud of what we have accomplished and are grateful to work with so many dedicated and talented teammates,ā says Nate Carlson, CEO of SunWorks Landscape Partners. āOur […]
Guest post by Duane Cashin, owner of Cashin Sales As 2024 is well underway, itās crucial to understand the unique challenges that lie ahead. This is not just another year; itās an election year, and the economy is expected to undergo significant shifts. These factors will undoubtedly impact your business, particularly in the area of sales. […]
As a leader, itās important to pause from time to time and be reminded about certain concepts, as well as learn new things. Brian Helgoe, CEO & founder of Monarch Landscape Companies; Teddy Russell, owner & CEO of Russell Landscape; and Terell Weg, president & CEO of MSNW Group, discussed lessons theyāve learned running their […]
An R&D department sounds like something only multimillion-dollar corporations can afford to have, but Milosi, based in Hendersonville, Tennessee, has started a bit smaller by creating an R&D committee at the end of 2022. Taylor Milliken, owner and president of Milosi, says heās wanted to start an R&D committee for years. āWith Create and Innovate […]
Wouldnāt you love to have a crystal ball that tells you exactly what to expect for the next year? Attendees at Leaders Forum in Litibu, Nayarit, Mexico, got the next best thing on Jan. 18 as Taylor St. Germain, an economist with ITR Economics, shared various economic indicators and how landscape company owners can respond […]
Insurance is one of those necessary overhead costs and, like many other business expenses, is expected to continue to increase due to a number of factors. Drew Garcia, vice president of Rancho Mesa Insurance Services, anticipates auto insurance will continue to rise, budget anywhere from 10% to 15%. Garcia says the workersā comp market will […]
Visibility into your lawn or landscape companyās expenses is vital to ensure bad actors are not abusing your operations. For instance, fuel cards are historically hard to track as different employees might be using different cards or sharing pins when they need to fill up at the pump. An employee could easily use this lack […]
Do you want to provide more for your team, but these initiatives often fall by the wayside as you focus on the priority tasks of running your lawn or landscape business? This was a struggle as well for Mark Ables, president and CEO ofĀ Ables Landscapes, based in Hollywood, South Carolina, who wanted to build his […]
The saying āIf you fail to plan, you plan to failā is often tossed out when an individual suffers the consequences of not planning. However, this is your call to start the year on the right foot and plan purposefully. āPlanning to check a box means just meeting a requirement without understanding its significance,ā says […]
