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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
It can be overwhelming to figure out just how AI and automation can be implemented in your lawn and landscape business. For the landscape companies already implementing these tools, they see a lot of opportunity as their usage grows in the industry. āI’m one of those believers that a high tide raises all ships as […]
With rising grocery prices, itās no wonder edible gardens are experiencing a boost in popularity. You can take advantage of this trend by helping your clients install and care for their own edible gardens. āif you’re already taking care of somebody’s lawn, and or doing mulch and pruning of hedges, you can offer an additional […]
Nature does the body good, and while your clients can benefit from any type of garden, therapy gardens offer specific health benefits. Therapy gardens can be offered to both residential and commercial clients. Individuals seeking respite can enjoy one in their backyard while corporate campuses, hospitals, and community centers are some of the commercial spaces […]
If youāre wanting to pull out all the stops when it comes to letting your employees know you appreciate their efforts at your lawn or landscape company, hosting a specific employee appreciation event is one option. The concept you have in mind might be simple, but make sure youāre thinking through all the logistics to […]
It can be frustrating when you meet with lead after lead, but hardly any of them pan out into actual sales. It can be tempting to just blame it on wishy-washy consumers who arenāt ready to commit to a serious investment. However, that enables you to avoid looking at your side of the interactions and […]
āNow Mow Mayā is a popular movement that encourages homeowners to withhold their first lawn mowing until the first of June. For environmentally conscious homeowners, No Mow May can truly seem like a win-win. Help out some pollinators while delaying their mowing services for a whole month, whatās not to like? However, when you start […]
āEvery company, community, institution, family and society has a culture,ā says Paul Fraynd, co-owner of Sun Valley Landscaping, based in Omaha, Nebraska. āIt starts anytime two people enter a room together.ā The question is ā do you want to be intentional about your company culture or let it happen on a whim? āI would ask: […]
If you think of some of your recent positive interactions with a business, the majority of the time, this sentiment is created by an excellent customer experience. You felt valued, heard and your needs were catered to often before you had to request it. Similarly, this is what your clients should be enjoying when they […]
Company culture is one of the strongest tools you have when it comes to recruiting and retaining your employees. Make sure youāre taking advantage of this selling point of your business and avoid costly mistakes that can damage your culture in the long run. The Doās Matthew Spiece, general manager of Joshua Tree Experts, based […]
As technology becomes more commonplace within your landscape company, the importance of cybersecurity awareness only increases. Whether your team is using software to schedule appointments, create client estimates or tablets in the field to take property notes, all of these have the potential to be exploited if you are not educating your staff on the […]