NALP’s Industry Growth Initiative commissioned research from Harris Poll to better understand homeowners’ usage of professional lawn and landscape services and to learn about consumer buying behaviors and perceptions about the industry. The survey was conducted online within the United States between September 28 – October 2, 2017 among 2,171 adults aged 18+, among whom 1,721 have a home with a lawn/landscaping. The data points are rich and offer tremendous insight. Continue reading
NALP hosted 40 association leaders and industry professionals October 3 and 4 for a Workforce Development Summit designed to identify ways trade groups can work more collaboratively and effectively together to attract men and women to industry careers, minimizing duplicating, conflicting, or even competing efforts.
The dialogues were enlightening, yet more importantly, they were productive in identifying ways organizations serving the landscape industry can be more effective in creating meaningful impact for business leaders.
There were dozens of focus areas identified, a few of which included: Continue reading
We moved into our new association headquarters in Fairfax, Virginia, in late August, and on October 3, we held the official grand opening party welcoming guests, vendors and to our new offices. We couldn’t be more excited with how our new space embodies the NALP brand and brings the outdoors in. Thanks to everyone who stopped by!
Just in time for LANDSCAPES 2017, NALP Consultant member and conference speaker, Jeffrey Scott, MBA, is an author, business coach, hall-of-fame consultant, and expert in growth and profit maximization in the lawn & landscape industry.
- MAKE FRIENDS FIRST. I have found that it is important to make new contacts you can talk to after the show is over. Sometimes a show can be overwhelming and you can’t take it all in, but if you make new friends, you can do both: learn from people at the show, and learn from them afterwards. My first time I went to a trade show I focused too much on learning, and I didn’t make enough contacts. Now I know: build contacts first, learn second.
- GO IN TEAMS.When you go to a show alone, it is harder to bring all the good ideas and positive energy back to your company. If you can afford it, go with someone else from your company or your town. Having shared experiences and shared ideas will make it easier for you to execute on them once you get back to work.
- COME WITH GOALS.Meet with your company before hand, and collect goals that your coworkers or employees want you to focus on. Write down your own goals. If you are going with a team to the show, you can divide the goals amongst your team, or give everyone the same set of goals to work on.
- DEBRIEF DAILY.Take time to debrief at the end of each day of the show. Either do this as a team with your staff; or if you go alone, hook up with someone and share the top ideas you each learned.
- ASK QUESTIONS.One of the best ways to network, is to ask others about their business, and what they are trying to improve on or work on. Networking is about helping the other guy or gal. So show an interest in their business, and they will more likely show an interest in yours.
We are excited to bring together some of the most successful CEO’s in the industry at LANDSCAPES 2017. On October 20th, 2017 we will be holding a power session called “CEO’s Unplugged” from 9:45am- 11:15am where attendees will have the chance to ask questions to top CEO’s from three specialties. These three specialties include Lawn Care, Landscape Management and Design Build. Come have the chance to get unprecedented access to some of the most successful CEOs in the landscape industry.
CEO’s that will be attending this Power Session include: Continue reading
At NALP, we scour the fifty states looking for proposed legislation that might affect your business. Some of these bills are authored by legislators whose heart is in the right place but their ideas are misguided. Others, however, are the result of activism by those opposed to many different aspects of landscape operations, from pesticides to backpack blowers. Continue reading
Article Author Alison Blobner is the Director of Marketing & Sales for LandOpt, an NALP Consultant Member firm.
Even though some buying experiences are happening more and more on the web these days, that isn’t as true in our industry. And the benefit is—we’re in the perfect position to pick and choose our buyers, the sorts of buyers that are worth our valuable time and resources.
So how do you find the perfect clients? Here are three questions to ask each time you work with a prospective customer – to take the pulse, so to speak – to determine if that prospect is the right customer. Continue reading
When it comes to the political process, an even playing field is crucial. But, right out of the gate, NALP is at a distinct disadvantage. That is because trade associations must follow burdensome and outdated federal election regulations, that make it more challenging for our members to support NALP PAC, our political action committee. Before we can contact members with information about the PAC or seek a donation, we must obtain “prior approval” from a corporate representative of the business. The prior approval rule is simply not fair and places the NALP and other trade associations at a distinct fundraising disadvantage. Continue reading
Activists continue to advance their agenda in Southern Maine. In the wake of the defeat of state pesticide preemption legislation earlier this year, cities and towns such as Portland and Falmouth seek to enact local restrictions on the use of pesticides on lawns by professionals and homeowners alike. These ordinances will make it all but impossible for professional lawn care operators to conduct business. Continue reading
You would assume that when the National Association of Landscape Professionals moved to newly designed offices, they would showcase members’ work, right? What was missing from our new offices? A green wall! And Interior plantscape experts Chris Raimondi, LIC of Raimondi Horticultural Group and Connie Hom, LIC of Buckingham Greenery kindly volunteered to install one for us. Continue reading