Social Media Playbook for Landscape and Lawn Care Contractors

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Social media is hard to figure out. It is time consuming and it is always changing.  But if
you have a good strategy and keep your target audience in mind, you can figure it out and reach your target audience.

This social media playbook can help. Powered by NALP Content Partner, WorkWave, get quick tips and strategies to develop, plan and execute a great social media plan.

View the Social Media Playbook.

 

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NALP Member News – Week of Sept. 26

Grunder Landscaping Co. Promotes Raul Hidalgo to Group Leader 

Grunder Landscaping Co. (GLC), of Dayton, Ohio, has promoted Raul Hidalgo to the position of Groupraul-promoted-to-gl Leader for the LandKeeping™ Division (LK). Raul’s extensive managerial experience combined with his tenure with GLC as a LK Team Leader and a Service Manager ensure his success in this new role.

The LK Division is an important part of GLC’s capabilities and one of the fastest growing areas of the company.

If you are an NALP member with major company news to share, please send it to lisa@landscapeprofessionals.org.

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Want to Compare Landscape and Lawn Care Operating Costs?

Everyone wants to know how they are doing against the competition.

This preview of lm-cost-png_page_1the full Operating Cost Study, produced by Landscape Management magazine the National Association of Landscape Professionals, and Turf Books will give you an idea of how your company stacks up against the competition. A final report will be available this winter.

However, we still need more companies to participate in the study and provide their company’s data. In exchange you will receive a free copy of the report!

Read the sneak peek of the Operating Cost Study, here – Operating Cost Study Preview.

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Landscape Peer Group Openings

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USCIS Issues H-2B Guidance

As the result of a recent request from NALP, the United States Citizenship and Immigration Services department (USCIS) issued the following recommendations for landscape professionals and other employers regarding requests for returning workers for 2017.

H-2B Employers Should Continue to Identify “Returning Workers” in Petitions for FY 2017.
USCIS urges prospective H-2B employers seeking to hire potential “returning workers” with employment start dates in fiscal year (FY) 2017 to continue to identify these workers and provide the H-2B Returning Worker Certification. Continue reading

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NALP Member News – Week of September 19

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Pictured in photo: Andy Miller, Dean Snodgrass, Terry Ciecko, David Snodgrass, Dani Powell

Dennis 7 Dees Raises $88,000 for Charity in Golf Tournament

Dennis’ 7 Dees, of Portland, Oregon, held its 7th annual Charity Golf Tournament, benefiting Human Solutions, on September 15. The event benefits homeless children and their families.  Proceeds from this year’s event totaled more than $88,000 – bringing the seven-year total to an amazing $500,000. Continue reading

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Sneak Peek: NALP Leaders Forum in St. Thomas

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Leaders Forum is always in a great location, but this year we may have outdone ourselves! We can’t wait to bring everyone to this year’s Leaders Forum in St. Thomas, January 12-14.

NALP CEO Sabeena Hickman, and Joan Haller, NALP director of events and education, just got back from a quick planning trip and their photos say it all. Continue reading

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NALP Member News – Week of Sept 12

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(Photo: The Landscape Center’s ribbon was cut by Lieutenant Governor Tate Reeves. Left: Jeff Peterman, Michael Hatcher, Tate Reeves, Kelly Ogden)

Michael Hatcher & Associates, Inc. of Memphis, Tennessee, opened its new 22-acre headquarters in Olive Branch, Mississippi on Thursday, Sept. 8, with more than 100 people in attendance for the a ribbon cutting ceremony, featuring Lieutenant Governor Tate Reeves, and a tour of the new 10,000 square foot facility, display libraries and 144-seat conference room.

“Our new Landscape Center is about positioning our company as a leader in the landscaping industry,” said Michael Hatcher, Chief Executive Officer of Michael Hatcher & Associates, Inc. “It’s about setting us apart in our market and educating our community in the process.”

If you are an NALP member with major company news to share, please send it tolisa@landscapeprofessionals.org.

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What Do all Great Design Build Landscape Companies Have?

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Design/build landscape business management was the focus during the NALP Field Trip with Marty Grunder at Mariani Landscape, in August. Here are a few things we learned that all great design build companies have in common – they:

  1. Have a vision, a dream and share it with their people. Not having a vision is like going on an excellent vacation without a map.
  2. Have excellent leadership. Great leaders lead by example. They are enthusiastic and communicate well. Your team won’t like surprises. Keep them engaged and foster an environment of information sharing. Great leaders also have integrity. Even small acts of dishonesty can be very harmful. Slow down for a moment and think about the type of person you would like to work for, and be that kind of leader.
  3. Know their numbers. Great leaders know their costs. Your team needs good information to do a good job. Keep score.
  4. Are focused on quality. They are completely focused on quality in all that they do. Great companies use the best materials, put together the best teams, provide the best service, and emphasize safety.
  5. Value their team. Company owners never achieve success by going alone. They get people to support their core values and treat them as part of their team. Your team includes your employees, vendors, subcontractors, and your community. Your team is comprised of virtually anyone who can help or hurt your company.
  6. Have a process for everything. Systems enable ordinary people to do extraordinary things. McDonalds and UPS have great systems. So do firefighters, who have systems that help them save lives. How many Standard Operating Procedures (SOPs) do you have?
  7. Have a sense of urgency. Owners and managers are not satisfied with the status quo. Read The High Speed Company by Jason Jennings, and find out how important change is to success.
  8. Win awards. Award plaques do more than fill wall space. They are a testimonial to your work and commitment to excellence. Awards are great marketing tools and help recognize employees for their efforts.
  9. Have their share of characters. Great design/build companies have a mix of personalities, many of whom who see things a little differently than most. Their perspective can offer an alternative, an option that otherwise would go unnoticed.
  10. Do a little more. Great companies zig instead of zag. By doing more or doing things a little differently, they set themselves apart from competition.   

How does your company measure up? If you missed him in Chicago, you can see Marty Grunder at LANDSCAPES 2016 in Louisville, October 19-21, during his Town Hall Power Session, or at his sessions, How to Attain, Retain and Entertain a World Class Workforce, and How to Build Your Right Hand Man (or Woman!).

                                                                                                                                            

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How Do People Talk About Being Landscape Industry Certified?

Customers say certifications and accreditations are one of the top things they look for when choosing a provider. If you are Landscape Industry Certified, it is important to tout your achievement and let customers and potential employers know what it means and why it is important.

Here are some of the ways that people talk about what being Landscape Industry Certified means:
Continue reading

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