Author, Alain Parcan, director of marketing for Market Hardware, Inc., and NALP consultant, contributed this article.
When today’s customers are looking up products and services, it’s no secret Google is the number one option. Therefore, it is easy to see why business owners are desperately seeking the right answers when trying to solve the mystery of Page One ranking on Google.
In 2018, more and more landscape professionals will reap the benefits of their SEO efforts by staying up-to-date on current trends. Reaching your target audience relies on your ability to produce relevant content and optimize your Website based on current best practices. Here are three trends to keep in mind when setting up your SEO strategy. Continue reading →
In part, due to pressure from NALP and other industry stakeholders the EPA has granted a 60-day extension to the current neonicotinoid benefits assessment open comment period. Comments must now be submitted by April 21, 2018. This additional time will allow landscape professionals to more fully respond to the content and approach reflected in the EPA’s documents. Continue reading →
A photo provided by NALP member Shayne Newman as part of his H-2B cap impact story.
Last week, a group of NALP leaders and other stakeholders met with senior staff at DHS to stress the critical need for H-2B cap relief. The meeting was the latest step in a continuing dialogue that NALP has established with key administrative personnel to call for short term cap relief as well as a permanent fix to the issues related to the current cap. The DHS staff members were presented with firsthand accounts from representatives of some of our country’s premier landscape service providers, and over 50 pages of H-2B cap impact stories provided to us by NALP members. Continue reading →
Already this year, there have been several noteworthy developments related to WOTUS and revisions that are being made under the current administration. There are a lot of moving parts and understanding where things stand can get confusing. Recently, NALP consultant David Crow of DCLRS provided a breakdown of where things stand that provides significant clarity and we thought the following overview would be helpful for NALP members: Continue reading →
At Leaders Forum, the executive level leadership conference of the National Association of Landscape Professionals, top industry CEOs shared their struggles and challenges on the way to success with panel host, Scott Jamieson of Bartlett Tree Experts. Continue reading →
Small businesses and self-employed individuals may soon have more options for obtaining affordable group health coverage. As directed by Executive Order 13813, on January 5, 2018, the U.S. Department of Labor (DOL) released proposed regulations (83 Fed. Reg. 614) intended to increase the availability of association health plans (AHPs). The proposed regulations would achieve that aim by broadening the definition of “employer” to make it easier for employers to join together to sponsor an AHP for their employees. Continue reading →
In an effort to help industry companies educate those within their communities about the outstanding career opportunities that exist in the landscape profession, NALP’s Industry Growth Initiative has created Landscape Career Day. This event, designed to be held at any time throughout the year, will encourage children, students, elected officials, educators, and others to touch and feel the exciting work professionals do. To facilitate events around the country, IGI has created turnkey guidance including: Continue reading →
Attendees at the National Association of Landscape Professionals’s Leaders Forum 2018 in Punta Cana got some great strategies and tips on leadership and team building from experts from Cornell’s Johnson School of Business and from fellow CEOs and managers.
They were also on hand to honor two industry greats. Frank Mariani, CEO of Mariani Landscape, who received the 2018 Lifetime Leadership award.
And Jennifer Lemcke, COO of Weed Man USA, who received the 2018 Woman Entrepreneur of the Year Award.
Join us in January of 2019 for an intimate and exclusive Leaders Forum experience in Aruba.