ELEVATE 2025 Archives - Page 2 of 3 - The Edge from the National Association of Landscape Professionals

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ELEVATE 2025

What ELEVATE Exhibitors Look For in Attendees

The ELEVATE Expo is designed to foster meaningful conversations with manufacturers and industry experts. ā€œEach year, I typically walk away with two or three new relationships that develop into significant, tangible partnerships,ā€ says Mike Dzurenko, key account manager for Envu. ā€œIn addition, I strengthen countless existing relationships by reconnecting with current customers and colleagues. The […]

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Powered by Purpose: How Passion-Driven Teams Thrive

When was the last time you truly felt alive? If you are going about your work and personal life without a passion, your day-to-day can be a struggle. ā€œMy goal is to get people back to that feeling, back to the person who is excited to get up in the morning and is connected to […]

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What Kind of ELEVATE Expo Attendee Are You?

One major aspect of ELEVATE, presented by NALP and powered byĀ Cat, is the Expo, where you can have meaningful connections with vendors who have the latest innovations to offer. Take the quiz below to see what type of attendee you are as well as a tailored tip to your style. Don’t miss ELEVATE in Phoenix, […]

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ChatGPT for Landscape Sales Pros and Owners: A Hands-On Intro To Close More Sales

If you’ve been experiencing fewer leads or a longer sales process following the COVID boom, you’re not alone. One way to speed up your sales process is to tap into ChatGPT. ā€œA lot of sales is meeting with people, asking them questions, organizing what they tell you, and then formulating a proposal,ā€ says Jack Jostes, […]

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Prepping for ELEVATE: What’s Your Game Plan?

For many across the country, the landscape season is winding down and with it comes the prime opportunity to reflect on your team’s wins and losses. As you shift gears to prepare for snow removal season or look to wrap things up before much of your staff takes a well-deserved break, it can be easy […]

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The Culture Blueprint: How to Design and Build a Great Place to Work

It’s no secret that company culture is one of the main ways landscape businesses can retain their team members long term. However, how you go about creating a desirable company culture is often more mysterious as there is no single practice that makes somewhere a great place to work.   ā€œCulture isn’t a one-and-done,ā€ says […]

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Burn Bright, Not Out: The Blueprint for Leaders and Teams to be Unstoppable

High achievers understand that those who hustle are rewarded. ā€œUnfortunately, there’s a really dark flip side to that, where people ruin their health,ā€ says Erin Stafford, social psychologist and best-selling author of The Type A Trap: Five Mindset Shifts to Beat Burnout and Transform Your Life. ā€œWe all know the people who are perfectly healthy […]

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Why You Can’t Afford to Miss ELEVATE

If you’re looking to stay competitive in the quickly evolving landscape industry, there is no better place to find fresh, forward-thinking content and proactive peers than at ELEVATE, presented by NALP and powered by Cat. ā€œELEVATE has always been one of my favorite weeks of the year because I get to connect with so many […]

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How to Create a Culture of Heroes at Every Level

A hero is often described as an ordinary person who does extraordinary things. However, if this is the case, it means you’d have to believe that you are ordinary. ā€œI don’t think there’s anybody walking this planet that was put here to be ordinary,ā€ says Kevin Brown, author of The Hero Effect. ā€œI don’t think […]

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Turning Data into Action: How to Move from Data Overload to Data Mastery

As you implement more technology in your landscape business, you can easily become overwhelmed by the amount of data at your fingertips.   ā€œParalysis by analysis is a real malady today because you’ve got so much stuff that you’re just inundated with on a daily basis, and you get a lot of disparate data that’s […]

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