Magazine Archives - Page 5 of 32 - The Edge from the National Association of Landscape Professionals

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The Edge Magazine

Meet Macey Robinson, 2025’s Young Professional of the Year

Macey Robinson, market vice president of North Texas and Oklahoma for LandCare, exemplifies people-first leadership, and her ability to build client trust, develop new business, and deepen team engagement has allowed her to soar through the ranks at LandCare. Robinson has transformed multiple branches and is an inspiring young leader who is lifting up others […]

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Meet Jennifer Jorge, the 2025 Woman Leader of the Year

Jennifer Jorge, president and partner at King Green, based in Gainesville, Georgia, is a powerhouse leader and is committed to advancing the industry. Her vocal advocacy for women in a predominantly male field earned her the 2025 Woman Leader of the Year award. ā€œI’m deeply honored and incredibly grateful,ā€ Jorge says. ā€œTo be recognized by […]

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Committing to a Cause: The Power of Community Service

There are countless causes that your business can support as a form of community service. Rather than letting choice overload prevent you from giving back at all out of a concern that you can’t help everyone, starting off with just one effort can open the door to other opportunities. ā€œOne of my favorite quotes is, […]

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Faces of the Industry: Javier Suarez

Unlike others who took a more winding path before finding a career in the landscape industry, Javier Suarez started his very first job in the industry in 2001. ā€œThe people I worked with back then taught me everything they knew and made me feel comfortable working in this industry,ā€ he says. In 2005, he joined […]

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AI Trailblazers: How Landscape Pros Are Increasing Their Efficiency

People remember the trailblazers. The ones who were brave enough to go out on a limb and try something no one else was quite confident in yet. Implementing artificial intelligence in meaningful ways is one of those unknowns that only a minority of landscape companies are currently exploring. In a survey conducted by Aspire, over […]

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Peer Perspectives: Driving True Adoption When Implementing New Technology

Change can be daunting. When it comes in the form of new technology, it can be even more challenging if you aren’t rolling it out in a compelling manner. After all, adding on a new platform, software or app is only effective if your team is actually using it. ā€œIfĀ youĀ focus onĀ theĀ who and how, the what […]

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Boosting Your Business: The Keys to Maximizing Your CRM Usage

What gets measured can be maximized. If your business lacks true visibility into your sales pipeline, it’s much harder to know where your team can improve. This is where customer relationship management (CRM) software comes in. This tool can help with streamlining your sales process, tracking customer communication and improving your overall efficiency. However, simply […]

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Building Your Team: Transforming the Talent Game with Digital Recruiting Strategies

If you aren’t utilizing digital recruiting methods in your business, you might as well be trying to play basketball with one hand tied behind your back. In today’s competitive job market, you need to tap into every advantage available. ā€œThe days of paper applications and reliance of prospective employees walking through the door are numbered,ā€ […]

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Talking with Titans: Larry Ryan

Larry Ryan is the founder and executive chairman of Ryan Lawn & Tree, based in Merriam, Kansas. He earned a degree in forestry from the University of Montana and started his company in 1987. Ryan converted his company to an Employee Stock Ownership Plan (ESOP) in 1998. He is passionate about developing a great place […]

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AI Recruiting Tools to Explore

While most people only think of ChatGPT when they think of AI platforms, there are numerous AI tools that can be employed to help with your recruiting efforts. Tito Caceres, managing director of Bloom Talent Solutions, based in Miami, Florida, shares some of the various apps available. AI Agents for Sourcing Moonhub, Tech1M, HireEZ, and […]

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