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Sarah Greene has 20 years of experience in the landscape industry. She has been an account manager, floriculture manager, business development manager, garden manager, landscape designer and consultant. Greene acknowledges that her career path has been unconventional, but she was intentional about taking on all these different roles. She notes that her different jobs have […]
Jennifer Lemcke is the CEO of Weed Man, Mosquito Hero and TurfBot. She has been in the industry since 1993 and has led Weed Man in unprecedented growth over the years. She is driven by providing for her people. What has it been like working in every position in the company at Weed Man? It […]
As a landscape professional, part of your business is utilizing your knowledge and educating your clients on opportunities on their property. One of these opportunities is implementing water conservation initiatives. “I feel in our industry our role is to create demand,” says Chad Sutton, a water resource manager with Gachina Landscape Management, based in Menlo […]
One of the roles of landscape businesses is being a steward of the environment, and you can highlight this purpose to attract more individuals to the industry. You might think job seekers are already aware of how the landscape industry helps care for the planet, but it doesn’t hurt to drive home that concept to […]
The decision to transition from gas to battery-powered equipment is a significant choice. This change provides various benefits but also requires a concerted effort to be implemented effectively. For businesses like BrightView, based in Blue Bell, Pennsylvania, and Serpico, based in Hayward, California, their decision to transition to battery power is driven by who they […]
Spring has sprung, and it is also prime time for insurance renewal dates. When you’re caught up in the hectic nature of the season, you might not be taking the time to review your policy before its expiration. Drew Garcia, vice president of Rancho Mesa Insurance Services, says landscape professionals should be reviewing their policies […]
Everyone has a story. Your company’s story and how you decide to communicate it can help attract loyal customers and new employees. Especially in the lawn and landscape industry, where there is a lot of competition, your story can help differentiate you from others in your market. You might think you have a story that […]
Nothing is more frustrating than having a potential employee disappear before recruitment begins. If interest drops between the application submission and the in-person interview, you should fine-tune your recruitment funnel. Uncovering why your potential hires “ghost” you before they even meet your hiring manager can save you time and help you hire the right people […]
There’s no set company size or timeline as to when engaging a marketing firm can benefit your lawn or landscape business. Yet sooner or later, the question of “Do we hire an agency or bring someone in-house?” will arise. Technology is driving rapid changes in marketing – especially when it comes to digital marketing. Depending […]
To support a successful growing company, you need the most capable people on your team, regardless of their age, race, religion, gender or national origin. “In order to be competitive in the ever-changing landscape of business, new ideas, thoughts and ways of doing things need to be embraced and cultivated,” says Angela Hieronimus, director of […]
