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As if the education sessions, networking opportunities and expo hall werenāt enough, ELEVATE, presented by NALP and powered by Cat, also offers an exclusive facility tour. This yearās On Tour is with Creative Environments, based in Tempe, Arizona, and will take place on Nov. 5, 2025. Creative Environments is an award-winning full-service landscape firm that […]
The decision to offer equity compensation plans is just as personal as your exit plan. However, this benefit is often shrouded in misconceptions, preventing landscape company owners from giving it their full consideration. Fear of Losing Control Often, the word equity is confused with ownership. Many owners tend to be reluctant to even consider equity […]
While the emerald ash borer poses a serious threat to ash trees, clients often wrongly assume the spotted lanternfly (SLF) is another destructive insect on their property. If you receive complaints about this particular bug, work to determine the true reason the customer is concerned about them being on the property before acting. Some may […]
When the majority of your business comes from referrals and word of mouth, what better way to measure your customersā loyalty and experience with your lawn or landscape company than with your Net Promoter Score? For instance, Woodlawns Landscape Companyās average NPS year to year is 90. They started collecting their Net Promoter Score in […]
Only a small percentage of landscape companies are currently utilizing AI, even though the vast majority says it is one of the biggest areas of opportunity in the industry. Joel Northrup, founder and CEO of Deep Lawn, based in Austin, Texas, says AI can help with many aspects of the business like analyzing data, professionalizing […]
From increased purchasing power to providing growth opportunities to team members, scaling via branches can be a powerful tool for your business. However, branches can also be a double-edged sword if you fail to sustain your quality levels and company culture. Centralizing Overhead Tasks One of the benefits of a branch structure is being able […]
In the war for talent, sometimes you can feel like David going up against Goliath. One piece of ammo you can consider for your slingshot is equity compensation plans for key employees. āIf you’re an owner-operator looking to maintain your viability in a market full of private equity-owned firms, then equity comp is an alternative […]
How often are you going to get in a friendās car if you donāt even know where theyāre going? Similarly, itās going to be very hard to convince current employees and job candidates to stick with your organization if you donāt have concrete goals youāre aiming for. While youāll always have that handful who are […]
When you think about hurricane preparedness, you may be going over a mental checklist of water bottles, batteries and how to handle power outages. However, your clients’ landscapes shouldnāt be overlooked as they can be severely damaged if proper precautions are not taken. The Atlantic hurricane season runs from June 1 until November 30. Even […]
How long does it take to finalize a company rebrand? For Monarch Landscape Companies, based in Los Angeles, California, their CMO Karen Schakarov jokes it takes as long as carrying a baby to term. Monarch has grown rapidly through mergers and acquisitions since the company’s founding in 2015. Yet they did not have a clear […]
