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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
Passing the family business on to the next generation comes with its own set of advantages and challenges. These landscape professionals share their experience of taking the helm and advice for others considering this exit strategy. Pricing the Company One tricky aspect passing the business on to family is handling the discussion of how much […]
Urban tree canopies can lower air temperatures, reduce air pollution, mitigate the heat island effect and prevent stormwater runoff. However, as cities seek to increase their urban tree canopies, they are faced with the dilemma of finding trees that can tolerate these concrete jungles. Manny Nassar, technical advisor for Southeast U.S. residential/commercial service line with […]
The right pair of work boots is an underappreciated but vital part of a landscape employeeās personal protective equipment. This year, BrightView, headquartered in Blue Bell, Pennsylvania, recognized the importance of high-quality footwear and partnered with Red Wing Shoes to equip over 18,000 BrightView employees with new boots. This program, known as Stepping It Up […]
When looking to attract new clients to your landscape company, chances are many of them are dealing with similar challenges that your existing customers once had. If you are good about seeking customer feedback, you can use their input to help drive your marketing and craft powerful messages that will resonate with your target leads. […]
If youāve ever interacted with a chatbot before the advent of AI platforms like ChatGPT, you know how frustrating it can be trying to find the answer to your question. āWith these chatbots a lot of it was just built on branching logic,ā says Chad Diller, president of Landscape Leadership, a sales and marketing agency for […]
Taking your employees to industry events can help boost camaraderie, personal growth, network connections and their overall understanding of the landscape industry. If youāre mulling over bringing some team members to your next event, hereās some advice from landscape company owners who see the value in bringing their staff with them. Select The Right People […]
Plant growers are always working on introducing new annuals and perennials that can withstand the different challenges Mother Nature throws at them. These traits are put to the test at plant trials across the country and the best part is you can visit these sites yourself to view their viability. You can gain an edge […]
As the owner of a lawn care or landscape company, there are a multitude of business concerns that can keep you awake at night. Some of your worries are quite common and shared with many others in the industry. Below are some of the prevailing stressors as well as how different owners handle these sleep […]
Do you find it challenging to communicate your strengths and accomplishments? If so, you donāt want to miss the NALP Womenās Forum keynote on Nov. 3 at 10 a.m., the day before ELEVATE. This daylong pre-ELEVATE event is designed for women in the green industry and provides an opportunity grow your network and advance your […]
AI and automation can be indispensable tools for lawn and landscape companies looking to do more with fewer people. While they can seem like daunting concepts to integrate into operations, many companies in the landscape industry are already reaping the benefits of being early adopters. Where AI and Automation Excel When considering where your business […]
