Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 53 of 191

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

Technology Upgrades: Assessing Your Business’s Tech Needs Before Year-End

As the end of the year quickly approaches, your landscape company is probably busy with budget season, wrapping up projects and possibly prepping for snow season, depending on your region. However, one aspect that can be overlooked during this hectic time is the current technology your business is using. Conducting a technology needs assessment at […]

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Learn from the Experts How to Successfully Transition Your Landscape Business

Transitioning out of your business will take place at one point or another, but how successful you are at it will vary greatly. If you’re wondering what your options are when it comes to selling your landscape company, you don’t want to miss the session, ā€œ12-Point Guide to Successful Transitions: Learn from the Expertsā€ on […]

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Technically Speaking: Avoid Costly Winter Breakdowns with Snow Blower Maintenance

As the end of the year draws near, so does the start of snow and ice management season. One simple task to help set your team up for success is to conduct regular maintenance on your snow removal equipment, including snow blowers, well before the winter months. AccuWeather predicts that most areas in the Northeast […]

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How I Do It: Sales Strategies for Connecting with Commercial Clients

When selling to commercial clients, your sales team is faced with several challenges including forming connections with various decision-makers and getting past gatekeepers. One method that Sebert Landscape, based in Bartlett, Illinois, has adopted to help drive business is utilizing the Sandler Selling System. This is a psychological approach to selling. ā€œThe psychology part of […]

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Business Smarts: Create Steady Cash Flow by Converting Customers to Long-Term Clients

When you review your sources of revenue, it’s important to take stock of how much is coming from one-off projects versus long-term contracts. Long-term maintenance contracts with clients are beneficial for several reasons. They help provide steady cash flow, allowing your company to continue to grow and forecast your staffing needs properly. ā€œWe are generally […]

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Level Up: Lou Penning Landscapes, Inc. Grows with Napa’s Evolving Luxury Market

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Lou Penning Landscapes, Inc., based in Napa, California, has served the Bay area since 1988 and has been growing as the market has evolved there. Ben Penning, president of Lou Penning Landscapes, Inc., is the second […]

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How to Tap Into The Revenue Generating Trio

Tired of how the traditional sales model commoditizes your lawn and landscape services? You can revolutionize your sales strategy by emphasizing service through your revenue-generating trio. This trio are your sales representatives, field technicians and customer service managers. ā€œAmericans want a positive experience, and they want to be catered to, and they want it all […]

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Safety Culture: Protect Your Team From Noise-Induced Hearing Loss

Hearing loss is the most common occupational disease in the U.S., and often, people don’t realize it is happening until it is too late. October is National Protect Your Hearing Month and a great time to talk to your team about how they can protect their hearing while working. The Centers for Disease Control and […]

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From the Field to the Office: Time Management Strategies for Landscape Companies

As more employees prioritize work/life balance, one way to help with this is implementing time management strategies that allow them to complete the work they need without having to work longer than necessary. While there will be times when team members will have to go above and beyond to get things done, this shouldn’t be […]

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Meet Brigitte Orrick, the 2024 Woman Leader of the Year

Brigitte Orrick, director of talent development for The Davey Tree Expert Company, based in Kent, Ohio, is an inspiration to women in the landscape, lawn care and tree care industries. She is passionate about promoting the wide range of careers in the industry offers to everyone. Her willingness to lead and create a field that […]

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