Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 103 of 200

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

Five Ways to Strengthen Your Sales Team

Your sales team works hard to bring in quality clients who can provide meaningful cash flow to your company. Just like how you invest in new trucks and equipment for your field staff to operate successfully, don’t forget to evaluate how you can come alongside and aid your sales team’s efforts. Create a Demo Area […]

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Technically Speaking: Dealing With June Bugs

If you have clients complaining about June bugs, you’re probably going to need them to get more specific or conduct a site visit yourself as the common name ā€˜June bug’ can refer to a number of different species of beetles in the genus Phyllophaga. Some of the most common beetles to be dubbed June bugs […]

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How I Do It: Composting Green Waste

How often does your company have to haul away piles of green waste from a job to a dumpsite? One alternative is to start composting your green waste. Sun Valley Landscaping, based in Omaha, Nebraska, has been turning their green waste into compost for over 10 years. They sell their compost from their supply yard […]

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Boosting Your Business: How to Cater to Younger Generations of Clients

Depending on who you talk to, millennials and younger generations can make up anywhere from 25 to 80 percent of their customer base. While no generation is a monolith and people shouldn’t be stereotyped based on their age, it is important to understand what matters to younger generations as they become a larger section of […]

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Changing the Game: Entrepreneurs 35 and Younger Share Their Outlook on the Industry

Some common threads you’ll often find in entrepreneurs’ stories are a desire to be their own boss and a background of starting side hustles from a young age. For instance, Quinn Kampf, 26, owner of White Pine Landscaping, based in East Greenwich, Rhode Island, started his first business when he was six. He dabbled in […]

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Business Smarts: Setting Clear Boundaries with Customers

Do you have issues with clients calling day and night with questions and concerns about their projects? Is your inbox flooded with constant emails, or is your phone buzzing with frequent texts from customers? While timely communication is an important aspect of customer service, lines must also be drawn for your team and your own […]

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Building Your Team: Integrating Technology to Recruit and Retain Employees

Adopting more technology in your operations not only helps with your company’s efficiency, but can also communicate to new hires that you are a forward-thinking business. Rather than having the mindset of ā€˜if it’s not broke, don’t fix it,’ integrating new types of technology shows your commitment to innovation and can make tasks less demanding. […]

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Protecting Your Business: Focus on Safety Training When Onboarding

Statistically, the first six to 12 months with a landscape company are the most dangerous period for new employees. By taking the time to ensure proper safety training from the start, you can help lower this high incidence level for your new hires. While it may seem like common sense to include safety training in […]

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Meet the First Kevin Kehoe Student Leader of the Year Award Recipient

Throughout his life, Kevin Kehoe, Aspire co-founder, made charitable contributions to the NALP Foundation as a scholarship ambassador and as the lead champion of the annual NALP Foundation Scholarship Reception, held in conjunction with the NALP National Collegiate Landscape Competition. He stressed the importance of giving to and supporting students to attract the next generation […]

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Meet Reese Nelson, Outstanding Educator of the Year for 2023

Reese Nelson, Ph.D., a horticulture professor at Brigham Young University – Idaho, has been named the Outstanding Educator of the Year for 2023 by the NALP Foundation. Nelson spent his undergrad at BYU – Provo and earned his advanced degrees at BYU – Idaho. Nelson is actively involved in NALP, spending his time coaching the […]

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