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Jill Odom is the senior content manager for the National Association of Landscape Professionals.
In this replay of the Growing in the Green Industry Podcast, hosts Miles Kuperus at Include Software, Brett Lemcke at R.M. Landscape and Luke Melograno at Mariani Landscape, talk with Jason Craven, president & CEO of Southern Botanical and Dylan Richmond, commercial business development for Southern Botanical. After graduating from high school in 1995, Craven […]
Pre-emergent herbicides are a useful tool that allows you to proactively set your clientsā lawns up for success. āThe saying ‘an ounce of prevention is worth a pound of cure’ I think applies nicely to pre-emergents in a lawn care setting,ā says Palmer Higgins, president of Mainely Grass, based in Portland, Maine. āWe are taking care of […]
While clients disagreeing with one another is typically more of a high-drama feature youād see on a reality TV show, itās not impossible to encounter this sort of impasse with your own customers. So, how do you go about creating a landscape design both parties will love when their styles are night and day? Member […]
Who doesnāt struggle to lead a company with all the pressures that come with it? Thereās never enough time to accomplish what you want in a day. So, how do landscape industry executives run their companies under pressure? Steve Bromell, CEO of Pro Cutters Lawnscapes, Inc.;Ā Jennifer Jorge, COO of King GREEN; Roscoe Klausing, president […]
When it comes to your employeesā job titles, you may think itās just a name and it doesnāt matter beyond them getting paid fairly and doing their job at the end of the day. However, inconsistent or unclear job titles can result in fewer job applications, a lack of company organization and accountability and possibly […]
In season 3, episode 38 of the Growing in the Green Industry Podcast, hosts Miles Kuperus at Include Software and Neal Glatt with GrowTheBench talk to Kristin Pontarelli, COO of Proscape Landscaping Management Corp. Pontarelli didnāt start her career in the landscaping field. She was a Spanish teacher for 25 years but decided to switch […]
Michael Davie has always enjoyed landscaping, growing up working in the yard with his mother, but it wasnāt until after he worked at Menās Wearhouse for 20 years that he decided he needed to change careers. Davie wanted to be involved in something he could be passionate about, so he went back to school and […]
Your time is precious and the last thing you want to do is spend it pursuing potential customers who are not a good fit for your landscape company. Having a lead qualification process can help you manage the volume of requests you receive. It is better for your salespeople and your organization. Rebecca Snow, a […]
Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Loren McIrvin grew up in the industry, helping his parents run a small landscape company in the San Francisco Bay area, which built his appreciation for nature. It wasnāt until he turned 18 that he knew […]
Recruiting the next generation of landscape professionals takes dedication. One way to help create a pipeline for future job candidates is by creating a mentorship program. āFrom my recruiter standpoint, mentorship is a valuable way to get to know talent prior to hiring them,ā says Michele Posehn, senior recruiting manager of diversity/early talent initiatives forĀ SiteOne […]
