We recently updated our Privacy Policy. By continuing to use this website, you acknowledge that our revised Privacy Policy applies.
Jill Odom is the senior content manager for the National Association of Landscape Professionals.
Everyone has a story. Your companyās story and how you decide to communicate it can help attract loyal customers and new employees. Especially in the lawn and landscape industry, where there is a lot of competition, your story can help differentiate you from others in your market. You might think you have a story that […]
Thereās no set company size or timeline as to when engaging a marketing firm can benefit your lawn or landscape business. Yet sooner or later, the question of āDo we hire an agency or bring someone in-house?ā will arise. Technology is driving rapid changes in marketing – especially when it comes to digital marketing. Depending […]
To support a successful growing company, you need the most capable people on your team, regardless of their age, race, religion, gender or national origin. āIn order to be competitive in the ever-changing landscape of business, new ideas, thoughts and ways of doing things need to be embraced and cultivated,ā says Angela Hieronimus, director of […]
Career fairs, like the one held during the annual National Collegiate Landscape Competition, allow your companyās team members to connect with individuals seeking internships and job openings. While any lawn or landscape company that participates in career fairs can tell you they donāt convert as many attendees as theyād like, they still see value in […]
In this replay episode of Growing in the Green Industry Podcast, hosts Brett Lemcke with R.M. Landscape and Macey Robinson with LandCare talk to Drew Garcia, vice president of the landscape group with Rancho Mesa and Greg Garcia, account executive withĀ Rancho Mesa. Drew Garcia started off as a professional baseball player. After he retired from […]
Nothing in life is certain and without a crisis management plan in place, particular tragedies and crises can be debilitating for your business. āIf you have a vision for your company, then part of the vision should withstand possible scenarios that youāre going to encounter,ā says Joe Lewis, LIC, chief operating officer for Yard Solutions, […]
The concept of corporate social responsibility (CSR) is to lead businesses to incorporate social and environmental concerns in its strategies and play a more responsible role in the world. Depending on who you talk with, CSRās definition will vary, but Warren Gorowitz, director of corporate social responsibility for Hunter Industries, says they see sustainability incorporated […]
Jack Pohutsky, a crew leader with R.P. Marzilli & Company, Inc., first heard about the National Collegiate Landscape Competition (NCLC) through Penn Stateās Horticulture Club. He attended NCLC in 2018 and 2019, where he visited Alamance Community College and Colorado State University, respectively. āI was lucky to attend NCLC and experience two wonderful campuses and […]
Joe Munie, president of Munie Greencare Professionals, based in Caseyville, Illinois, was presented the 2022 Advocacy Award during ELEVATE in Orlando, Florida. This award is presented to an individual who has dedicated their time and efforts to go above and beyond to help represent and defend the interests of our industry at the local, state […]
Chalet, based in Wilmette, Illinois, has been in business for 105 years. Yet they donāt let the companyās age keep their brand trapped in the past. āBrand is not just a name of the company, rather itās an experience that continues to be relevant to our customerās ever-changing needs,ā says Lawson Thalmann, e-commerce and technology […]
