Jill Odom, Author at The Edge from the National Association of Landscape Professionals - Page 101 of 200

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Author: Jill Odom

Jill Odom is the senior content manager for the National Association of Landscape Professionals.

Four Ways to Invest in Your People

93% of employees are willing to stay with a company if it invests into their careers, according to Zavvy. It’s obvious that investing in your employees communicates you value and appreciate them, but there are numerous methods you can use to convey your level of investment. Turnover is often higher at organizations where employees feel […]

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Team Building: Five Questions to Help Analyze Your Company Culture

When it comes to attracting and keeping employees, many landscape business owners say their company culture is the key. However, culture is not something that you can set and then forget. It requires intentional effort, and you should take the time to evaluate your current culture regularly. Below are some questions to ask while assessing […]

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NALP Members in the News: Sperber Landscape Companies, Kent Greenhouse & Gardens, Hoffman Landscapes Davey Resource Group, Ewing, LandCare USA

Read more about these NALP members and partners in the news. Sperber Landscape Companies Enters Arizona Market with ProQual Landscaping Sperber Landscape Companies has entered the Arizona market with their recent partnership with ProQual Landscaping. Their addition marks the 17th brand in Sperber’s national portfolio. Based in Phoenix, Arizona, ProQual is a regional leader in […]

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Level Up: Rebranding Aids Aphix, LLC’s Expansion in the Southeast

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. From 2020 to 2022, Aphix, LLC, based in Frankfort, Kentucky, grew from a $9 million company to $18 million. They also experienced 80 percent growth from 2021 to 2022. Allen Sweeney, president and CEO of Aphix, […]

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Business Smarts: The Pros and Cons of Creating a Secondary Brand Ā 

If you like the idea of being a full-service lawn or landscape company, you may be wondering what are the benefits of creating a separate company brand for a specific offering. Going this route depends greatly on your goals and plans for the future. Some of the reasons a landscape company creates a secondary business […]

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Joshua Tree Experts Launch Franchise Model

Joshua Tree Experts, based in Stockertown, Pennsylvania, started in 2005 as a general tree service and plant health care company. Now they have grown to a $7 million business through their three-in-one business model by adding lawn care and pest control services. ā€œWe’ve really built the business up and we really focused on managing client […]

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Planting the Seed for Careers in Landscaping at SkillsUSA

In a sea of metal, wood and concrete, an oasis of green could be found at the NALP Foundation’s booth at the annual SkillsUSA Championships inside the Georgia World Congress Center in Atlanta. This booth featured plants, artificial turf and a herringbone paver pathway throughout it. An estimated 15,000 students, teachers, education leaders and representatives […]

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How I Do It: Offering Only Organic Maintenance Services

Since Nussbaum Group, based in Redmond, Washington, started their maintenance team in 2005, they have only offered 100% organic maintenance services. ā€œWhile some companies may offer the choice to be organic, or not, we only allow 100% organic – for the good of our people, clients, the environment, and society,ā€ says Dale Nussbaum, founder and […]

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Team Building: Creating Employee Resource Groups

Employee resource groups, commonly called ERGs, are employee-led communities with shared identities and interests. They serve as a place employees can network, work on professional development and raise awareness of relevant issues. While you might think these are only for large corporate entities, ERGs can exist in businesses of any size, as their goal is […]

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Business Smarts: When to Launch a Secondary Brand

If you’re wanting to add another service offering for your customer base, typically, you’ll want to simply create a new division within your lawn or landscape business. However, there are certain cases where spinning off this new service into a secondary brand can be a better fit. Reasons To Create A Secondary Business Chase Coates, […]

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