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Word of mouth is often one of the strongest sources of business for your landscape company, but you can take that one step further by soliciting positive reviews. These customer testimonials can then be utilized in multiple marketing methods. Tapping into your base of loyal customers can help you establish credibility with new leads […]
McHale Landscape Design, Inc., based in Upper Marlboro, Maryland, concentrates on creating clients for life and all their processes support this goal. Approximately half of McHale’s new customers come from referrals, while the other half are brought in by marketing efforts, social media and community visibility. When a lead calls in, they are initially handled by […]
As more landscape companies move to integrating battery-powered equipment into their operations, the question of where the technology will evolve in the next few years is on everyone’s mind. “That is the question of the century that we’re all trying to answer,” says Todd Zimmerman, SVP of dealer sales, operations and product at Kress. “From a […]
SSC Services for Education, headquartered in Knoxville, Tennessee, provides custodial, facilities maintenance and grounds management services to educational facilities. They have around 170 accounts across the U.S., and one of the hardest roles for them to fill is grounds management positions. Part of their solution to this challenge is their manager-in-training (MIT) program, which provides […]
When you’re designing an aesthetically pleasing and functional space for clients with a small landscape, it’s critical to consider the installation and maintenance of the project as well. “We can’t design something that we aren’t able to install,” says Rebecca Jacobson, vice president of sales and marketing for Santa Rita Landscaping, based in Tucson, Arizona. […]
If you continually go to the same well for your workforce, eventually this recruiting method will dry up. This is why it’s essential to diversify your talent pipelines. “As an industry, we have failed to expand our opportunity reach,” says Parke Kallenberg, managing partner with ADVANCE Consulting Group. “What I mean by that is – […]
Since the 1880s, this historic train station has been a hub of activity in St. Louis, Missouri. The trains have been gone for decades, but the building has become a major attraction for tourists, featuring restaurants, mini golf, a hotel, and an aquarium. As leadership looked to the future, they sought to create a welcoming […]
In a perfect world, you’ll be able to decide exactly when you want to exit the business, and your team will be well prepared for this change. However, life rarely goes according to plan, which is why you need to develop your strategy for succession early on. Chris Psencik, partner and vice president of […]
NALP’s Landscape Technician Certificate Program isn’t just a great tool for providing basic training for your team on landscape maintenance, landscape installation and irrigation. It’s also being utilized by prisons to help set up returning citizens for success. “Prisons are drawn to the program because it offers structured, industry-recognized training that leads to employable skills,” […]
It’s common for clients to have an extensive wish list when they’re thinking about the backyard of their dreams. While it’s easy to include all of these elements on a larger property, this can be much trickier when working within a smaller footprint. “It’s very human of us to want everything and the kitchen sink,” […]
