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One of the roles of landscape businesses is being a steward of the environment, and you can highlight this purpose to attract more individuals to the industry. You might think job seekers are already aware of how the landscape industry helps care for the planet, but it doesn’t hurt to drive home that concept to […]
Recruiting the next generation of landscape professionals takes dedication. One way to help create a pipeline for future job candidates is by creating a mentorship program. “From my recruiter standpoint, mentorship is a valuable way to get to know talent prior to hiring them,” says Michele Posehn, senior recruiting manager of diversity/early talent initiatives for SiteOne […]
There are numerous career fair opportunities available for your lawn or landscape company to participate in from the high school and college ones to local community or industry events like NCLC. Deciding to participate in a career fair requires a commitment of time and resources so here’s some of the principles to practice to get […]
Everyone has a story. Your company’s story and how you decide to communicate it can help attract loyal customers and new employees. Especially in the lawn and landscape industry, where there is a lot of competition, your story can help differentiate you from others in your market. You might think you have a story that […]
To support a successful growing company, you need the most capable people on your team, regardless of their age, race, religion, gender or national origin. “In order to be competitive in the ever-changing landscape of business, new ideas, thoughts and ways of doing things need to be embraced and cultivated,” says Angela Hieronimus, director of […]
You probably already know that veterans are reliable, trainable team players that can be a welcome addition to any lawn or landscape company. However, you might be uncertain how to get connected to those who are making the transition from military service to civilian life. At SiteOne, they have made veteran and military spouse recruiting […]
This information came from a session during the 2022 ELEVATE conference and expo. Don’t miss the 2023 ELEVATE in Dallas on Sept. 10-13. Having a diverse workforce has many benefits, including having higher rates of productivity and performance and increased creativity and innovation. However, you might not know how to go about increasing the diversity […]
When you hear the phrase ‘company culture’ what comes to mind? Do you know what your company culture is? “Organizations have a culture, whether they intentionally built it or not,” says Angela Hieronimus, director of engagement and success for Blades of Green, based in Edgewater, Maryland. “I think sometimes that’s a misconception.” If you’re wanting […]
When you’re busy running your lawn or landscape business, staying on top of social media trends might seem like your lowest priority. However, companies like Farmside Landscape & Design, based Wantage, New Jersey, have been able to take a popular social media format, Instagram Reels, and use it to their advantage. “In order to reach […]
According to Halstead Media, the way our society communicates is continuously changing, and so are potential job candidates. As time passes, Gen Z is beginning to enter the workforce, and Millennials are taking on leadership positions, so when it comes to recruiting employees, putting out flyers on lamp posts and selling ads in the local […]