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Marketing is all about additional touches with your ideal client, and tapping into geotargeting and geofencing can help with these efforts. āWhen it comes to marketing, this is not a seasonal business,ā says Katy Doss, founder and CEO of Script Marketing. āPeople plan year-round, so you need to be running geotargeting ads year-round. Plus, it takes […]
Every dollar counts in your marketing budget and technology like geotargeting and geofencing can seem like a no-brainer for getting in front of your target audience. However, geotargeting and geofencing are fairly complicated tactics if you donāt understand them. āDonāt try to do it all yourself,ā says Katy Doss, founder and CEO of Script Marketing. āThis […]
Like many other landscape companies starting out, Bret Achtenhagenās Seasonal Services, based in Mukwonago, Wisconsin, initially worked with anyone and everyone. Bret Achtenhagen, president and CEO of the company, says in the beginning, they served middle-class clients and starter homes. Now their reputation has taken them to higher-end clientele. āIt’s very referral-based, but I think […]
Do you know which of your marketing efforts are moving the needle at your organization? It can be tough to track the true ROI of one specific marketing practice, but by looking at the numbers as a whole, you can begin to see the larger picture. āIt is hardly ever just one marketing effort that […]
You can put a ton of effort into your marketing efforts, but if you arenāt checking off the basics, this work can be for nothing without a strong foundation. This includes creating a quality website, leveraging Google and SEO and being responsive in a timely manner. āPeople will leave your website in less than two […]
Social media is one of the main pillars of marketing, but it can also be one of the most poorly executed prongs if you donāt have a good idea of what your goals are with it. āWithout a strong social strategy, youāre working to capture existing search demand rather than also working to increase the […]
The beginning of the new year is a time for change and resolutions. One area your business can work on improving in 2025 is your marketing. ā2025 is the year for the landscape industry to get more intentional with marketing,ā says Corey Halstead, co-owner of HALSTEADMedia. āToo many dollars are allocated and wasted without clear […]
With marketing, there are many digital options available, but donāt forget the value of print pieces, specifically direct mailing campaigns. āDespite the rise of digital marketing, homeowners still respond to physical mail, particularly in the lawn care industry,ā says Becca Presley, national director of marketing for Senske Family of Companies, based in Kennewick, Washington. āDirect […]
If most of your business historically comes from word of mouth, it can be hard to see the value in investing in marketing strategies, but these practices can help ensure your pipeline is always full regardless of whether past customers are talking about your landscape business. The good thing is there are numerous marketing channels […]
Just like any other piece of technology, adding a drone to your landscape companyās tools is an investment. If youāre not sure what purposes they could serve in your operations, check out how these landscape businesses have used drones to take their efficiency and accuracy to new heights. Marketing The main reason many landscape companies […]
