business smarts Archives - Page 6 of 15 - The Edge from the National Association of Landscape Professionals

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business smarts

Keys to Effective Sales Role-Playing and Scenarios to Practice

Role-playing with your sales team is an excellent tool to hone their skills and build more confidence. Yet this practice can easily go off the rails and become a waste of time if not executed effectively. ā€œYou’re teaching your techs the proper way to handle different projects and using materials and fertilizers and weed control […]

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Boosting Your Business: Mastering the Art of Overcoming Sales Objections

Objections are something your sales team will face on a regular basis as landscape projects call for a significant investment. However, these can turn into lost sales if your sales staff doesn’t know how to address these common objections from customers properly. ā€œAccording to data, 44% of salespeople give up after a single rejection, and […]

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Debt Done Right: Finding the Right Balance Between Growth and Profit

Debt is a term that typically has a negative connotation. It can bring to mind collection companies and possibly even bankruptcy if it is allowed to get out of hand. However, debt can be a useful tool for growing your business when utilized properly. ā€œā€˜All debt is bad debt’ is a common misconception among people […]

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Practice Makes Perfect: How Role-Playing Boosts Your Sales Team’s Performance

Sales is a competition that requires practice. Just like how a professional sports team trains regularly, having your sales team practice role-playing can increase their success. ā€œYou want to practice in a controlled environment where you can pause, you can go back, you can rewind, you can fail, and it’s not going to affect the […]

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Less Is More: The Case for Leaving Your C-Level Clients

In the early days of your business, you were overjoyed for each and every customer you added to your book of business. However, as your landscape company grows, it can quickly become apparent that not all clients provide the same value for your business. You probably know your A-level clients are. These are the accounts […]

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Business Smarts: Using Overtime to Your Advantage

For many employers, the thought of overtime sounds like increased costs. But it doesn’t have to be that way. With proper planning and execution, overtime is a great tool that offers stability for your business. It also gives your company room to increase sales and grow. Planning Gives You Stability A common misconception is that […]

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Turn Rings Into Revenue: Choosing the Best Call Answering Solution

Unanswered phone calls can result in lost business. If you are faced with an influx of inbound calls, one major decision you have to make is whether you want to outsource your call answering or hire someone in-house. John Marin, co-founder and CMO of Gozango, a lead-generating marketing platform, says the choice is often determined […]

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Missed Calls Equal Missed Profits: Why a Call Answering Service Is a Game-Changer for Landscapers

If you’re just getting your landscape business off the ground, it’s common for all business calls to come directly to your cell phone. However, if you are unable to answer these calls, you can miss out on work opportunities. ā€œPeople have a short attention span these days, and they expect immediate gratification and immediate answers,ā€ […]

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Business Smarts: Managing Cash Flow Through the Slow Season

The song might claim it’s the most wonderful time of the year, but if you’re not prepared for the slow season, it can be the most stressful time of the year for your business. ā€œThe offseason can be a challenging time,ā€ says Austin Zakow, CEO of Outerland, based in Mashpee, Massachusetts. ā€œThere is not much […]

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The Power of Knowing Your Numbers: Harnessing Data to Drive Success

When you consider all of the data at your fingertips that come from running a lawn or landscape company, it can be truly overwhelming. However, you shouldn’t let analysis paralysis keep your business from digging into these valuable insights. These numbers can tell a significant story about your business and help you make more informed […]

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