business smarts Archives - Page 3 of 6 - The Edge from the National Association of Landscape Professionals

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business smarts

How to Influence Consumer Buying Decisions

Because landscape and lawn care services are mostly discretional purchases and there is an abundance of choice when it comes to providers, it’s critical you can persuade your client base to select you over other options. Your marketing efforts can be highly effective at influencing consumer behavior if you consider some of the main factors […]

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Business Smarts: Plant Growth Regulators and Their Potential

You can’t slow down time, but you can slow plants with the help of plant growth regulators. These products can be used in various settings and serve as yet another way for landscape professionals to work smarter, not harder. “PGRs are a powerful yet underutilized tool in the plant health care toolbox,” says Emmett Muennink, […]

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Business Smarts: The Pros and Cons of Creating a Secondary Brand  

If you like the idea of being a full-service lawn or landscape company, you may be wondering what are the benefits of creating a separate company brand for a specific offering. Going this route depends greatly on your goals and plans for the future. Some of the reasons a landscape company creates a secondary business […]

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Joshua Tree Experts Launch Franchise Model

Joshua Tree Experts, based in Stockertown, Pennsylvania, started in 2005 as a general tree service and plant health care company. Now they have grown to a $7 million business through their three-in-one business model by adding lawn care and pest control services. “We’ve really built the business up and we really focused on managing client […]

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Business Smarts: When to Launch a Secondary Brand

If you’re wanting to add another service offering for your customer base, typically, you’ll want to simply create a new division within your lawn or landscape business. However, there are certain cases where spinning off this new service into a secondary brand can be a better fit. Reasons To Create A Secondary Business Chase Coates, […]

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Business Smarts: How to Deal with a Bad Quarter

No one wants to experience them, but bad quarters will happen as you operate your lawn care or landscape business. Sometimes a bad quarter is due to external factors utterly out of your control, like Mother Nature not delivering the snow you expected for the winter season. Other times, internal factors like poor marketing strategies […]

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Business Smarts: Setting Clear Boundaries with Customers

Do you have issues with clients calling day and night with questions and concerns about their projects? Is your inbox flooded with constant emails, or is your phone buzzing with frequent texts from customers? While timely communication is an important aspect of customer service, lines must also be drawn for your team and your own […]

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Standardizing Your Project Handoff Process

There are a lot of moving parts to a project handoff, so creating a process and using it consistently can help streamline this step and prevent oversights. “Standardizing this process helps improve communication, expectations, and keeping on track with all project specifics to reduce the chance of scope creep,” says Michael Wagner, director of company […]

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Business Smarts: Effectively Partnering with Subcontractors

Subcontractors can help build out your lawn or landscape company’s service offerings, meet increased customer demand or boost your snow removal team’s size. While they can be more expensive than your in-house employees, subcontractors bring expertise in their specialty. In some cases, a service like irrigation or tree care may be out of your preferred […]

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Business Smarts: Six Possible Service Offerings Your Company Could Add

If your company is growing and looking for methods to boost your revenue, one way to do so is to increase your service offerings. As for what type of service is a good addition depends on customer demand and leaning into what your company is already equipped to handle. Play to your strengths and focus […]

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